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Thursday, March 28, 2024

Mitsubishi, Nissan still compete

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Mitsubsihi Motors Corp. and Nissan Motor Company Ltd. will continue to compete as industry rivals, despite their newly-formed alliance.

Mitsubishi chairman and chief executive Osamu Masuko said both Japanese car makers had their own niche in the automotive world, and both should strive to maintain if not grossly expand their markets.

“We have 10 years production history with Nissan. Our alliance is based on equal partnership.  It is a capital alliance. This next stage is about cooperation,” he said.

He said the alliance aimed to generate synergy in various areas such as purchasing, joint use of the plant, development of advanced technology, creation of gross market, sales and finance.

“In the Philippines, too, we have to compete with Nissan. We have agreed for a future research and development cooperation and maybe shared capacity in the plant, in the future,” said Masuko.

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