A US-based call center company has set up its first facility in the Philippines and in the Asia Pacific, leveraging the world-class service of Filipinos to meet the growing demand of its customers.
Affinion Philippine country manager Nono Felipe told reporters his company decided to establish its presence in the country due to the availability of the vast pool of talented resources and the competitive cost of doing business.
“Our global management team has worked for different business process outsourcing companies in the Philippines, and they love the experience,” Felipe said.
“They like the specific skills set of Filipinos in relation to the contact center and shared services industry. Also, it’s because of lower operating cost,” he added.
The facility, which is located in Bonifacio Global City, started operations in April with a total capacity of 200 seats.
Affinion senior vice president for service delivery and contract operations Rich Pitrolo said the Philippines offered with a high level of expertise and talent in the service delivery and contact center arena.
“We provide end-to-end loyalty solutions that help clients reward, motivate and retain customers. We are also a solutions provider that delivers a flexible mix of benefits and service for our clients that meet their customers’ needs relating to greater peace-of-mind and meangful savings for everyday purchases,” Pitrolo said.
The company is also a leading third-party agent, administration and marketer of accidental death and dismemberment and other accident and life insurance products.
Affinion has 5,600 marketing partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce.
The company has about 3,150 employees and marketing capabilities in 19 countries globally.
Affinion in the first quarter of the year posted a total net revenue of $254.9 million, down 16 percent from $302.3 million last year.
The decrease in overall net revenues was primarily due to expected revenue declines in Legacy Membership and Package, as well as lower Global Loyalty revenue and slightly lower Insurance Solutions revenue.