The Western Union Company, a leader in global payments services, said on Tuesday it signed a promotion agreement with ABS-CBN Global Group to further expand its business globally.
Under the partnership, Western Union customers in over 100 countries who send their money to the Philippines from May 15 to August 15 could access TFC.tv Lite Package for 30 days.
“It’s a very good partnership. It’s a partnership that really complements each other in terms of our strengths. We are both in the business of connecting migrant workers and Filipinos who lives and work abroad to their families as well as to the Philippines,” Western Union senior vice president for South East Asia and Oceania Patricia Riingen told reporters.
“Our thrust is to be able to provide a means for customers to send their money safely as well as conveniently and to connect them with their families and at the same time the principle TFC [The Filipino Channel] has to connect the Filipinos abroad to the culture here,” she added.
Riingen said the promotion would be available in the US, Canada, Middle East, Oceania, Central, and South America, as well as selected countries in Europe, Asia and Africa.
She said the promotion deal with ABS-CBN Global was expected to improve the business by attracting a new set of customers and a strategy to retain customers.
Western Union as of end-March this year had over 500,000 agent locations in 200 counties and territories and over 100,000 automated teller machines and kioks. In 2015, Western Union completed 262 million customer-to-customer transactions worldwide, moving $82 billion of principal between consumers and 508 million business payments.
ABS-CBN Global chief operating officer Raffy Lopez said its collaboration with Western Union would give more consumers who send money back home to the Philippines an opportunity to remain updated with news and entertainment programs from the Philippines though TFC programs.
ABS-CBN Global operates in the US, Canada, Australia, Japan, the United Kingdom, and the United Arab Emirates. It offers top news and entertainment content via cable, satellite, online audio, and video streaming, IPTV and on Demand, plus retail, theatricals, money remittance and cargo services.
ABS-CBN Global posted revenues of P1.53 billion in the first quarter of the year, up 16.6 percent from P1.31 billion year-on-year.
Subscription revenues rose 11.7 percent to P946 million during the period from last year’s P847 million.