Center for International Trade Expositions and Missions Inc., country’s export promotions authority, plans to generate as much as $437 million in export and local sales in 2016 by assisting some 1,444 local small and medium enterprises and supporting the creation of up to 411,118 jobs.
The agency is optimistic it can achieve the self-imposed target through sustained participation in overseas marketing events, promotion of the country’s premier global shows Manila FAME and International Food Exhibitions Philippines, and implementation of several support programs and initiatives.
Manila FAME and IFEX in 2015 generated some P29.5 million in revenues from the influx of 1,658 foreign buyers spending an average of 1.5 days at $252 a day.
“Last year’s Manila FAME was estimated to have generated some $27.6 million in potential sales while assisting 622 SMEs and creating 37,682 local jobs,” said Citem executive director Rosvi Gaetos.
Manila FAME is a bi-annual showcase of craftsmanship, design innovation, eco-sustainability and artisanship in Philippine products, featuring finely selected furniture and home furnishings, holiday gifts and decor, and fashion accessories designed and crafted in the Philippines for the global market.
SMEs participating in Manila FAME gain CITEM support and assistance in brand building, export coaching, product and merchandise development, young designer development, local and international designer collaboration and permanent showroom.
Slated at the World Trade Center Metro Manila on April 21 to 24, Manila FAME 2016 is expected carry over the momentum of marketing campaign in 2015 to create a distinct Philippine brand widely accepted and recognized in the global export market, signifying quality, value and reliability.
Constituting momentum marketing are One Brand, One Image, One Message; Moving Brands Forward; Bringing the World to Manila; and Touching More Lives.
Manila FAME is the second longest-running trade show in the Asia Pacific, and the only trade event in the country approved by the Union des Foires Internationales, the global association of the exhibition industry.