Softdrink manufacturer Pepsi-Cola Products Philippines Inc. has expanded into snack food production in line with its goal to become a premier food and beverage company.
PCPPI said in a statement it inaugurated its newest manufacturing facility in Cabuyao, Laguna that would initially produce Cheetos branded snacks for the local market.
“We are delighted with this opportunity to produce internationally-renowned snacks products for the Philippine market, as we move towards our vision of becoming a premier food and beverage company in the Philippines,” said PCPPI president Furqan Ahmed Syed.
Construction of the P650-million Cabuyao snacks plant started in March 2015 and was designed to be a world-class food manufacturing facility, fully compliant with the quality and safety standards set internationally by Pepsico.
Located within the Light Industrial Science Park, the plant has a land area of 9,800 square meters.
The opening of the plant was slightly delayed, as the company earlier projected its foray to snack food business to be ready for implementation by the second half of 2015.
PCPPI said the creation of the snacks-and-beverage franchise operations in the Philippines reflected PepsiCo’s ongoing drive to ensure the integration of its food and beverage portfolio across multiple platforms, including manufacturing and go-to-market execution.
“We’re pleased to share the exciting variants of Cheetos at affordable price points and within reach of the snack-loving Filipino consumers,” said Jika Dalupan, PCPPI vice president for corporate affairs and communications.
“By pairing our tasty snacks with our refreshing drinks, we are bringing together food and beverage brands that truly work better together,” Dalupan said.
PCPPI and PepsciCo, one of the world’s largest food and beverage companies signed an agreement in 2015 for PCPPI to also manufacture one of PepsiCo’ s world-famous snacks brands locally in the Philippines.
Aside from Cheetos, other famous snack brands of Pepsico include Lay’s Ruffles, Doritos, Tostitos and Fritos.
PCPPI is a licensed bottler of PepsiCo Inc. and Pepsi Lipton International Limited in the Philippines.
It manufactures a range of carbonated and non- carbonated beverages that includes well-known brands Pepsi-Cola, 7Up, Mountain Dew, Mirinda, Mug, Gatorade, Tropicana/Twister, Lipton, Sting, Propel, Milkis and Let’s Be.