In the rapidly evolving landscape of digital financial technologies, earning the trust of Filipino consumers remains a formidable challenge. Starpay, a leading financial technology company, has been navigating this challenge with a unique blend of perseverance and personalized service.
Starpay, which claims to be “Safe, Convenient, and Secure,” positions itself as the e-wallet that accompanies users in bills payment, money transfers, and more.
Mr. Ryan Uy, Starpay Product and Marketing Head, provides insights into their trust-building strategy, emphasizing the ongoing nature of this process. He describes it as a continuous trial, stating, “It’s really a question of pagsusubok, susubukan kita at hindi ka pwedeng mawala habang sinusubukan ka nila,” during an intimate conversation with Manila Standard.
One key strategy is to be present and available during the crucial moments of customer interaction. Whether it’s setting up a new service or addressing a query, Starpay ensures their team is on standby.
Recalling their many on-site activations in the countryside, Uy said that patience and genuine care for the people to learn is key for Starpay’s rise to 7 million users.
“Yung iba (namin na kasabay) nagpapack-up na alas tres pa lang ng hapon, kami mag 6pm pa hindi pa kasi nandun pa yung tao eh,” shared Uy. This dedication plays a pivotal role in establishing confidence among users, especially during their educational outreach.
According to Mr. Uy, the process involves educating users about the features and benefits of Starpay. “Lahat yan kailangan mong ipaliwanag talaga kahit in that short time, sinusubukan ka nila eh,” he adds. This educational aspect becomes crucial, especially when dealing with groups of users who collectively test and verify the platform’s reliability.
Trust, Starpay emphasized, is a never-ending test. Even after regular transactions, users continue to evaluate the platform’s responsiveness and reliability. He mentioned that users might ask, “Bakit nangyari ito? Kaya mo bang sagutin?” This ongoing scrutiny keeps Starpay on its toes, prompting continuous improvement from its end.
The human touch is another key aspect of their strategy. Uy dismissed the idea of relying solely on artificial intelligence, stating, “For our operations, hindi gagana yan, kapag mali sagot sayo sasabihin, ano ka tanga?” he explained with a laugh.
Human interaction, whether in customer service or other aspects, remains irreplaceable.
As Starpay continues to witness substantial growth, particularly during the pandemic-induced shift towards digital financial technologies, their commitment to personal touch and continuous improvement stands out.
Uy concludes, “The human approach, whether it’s interacting with your product or your merchant or whoever that may be, personal touch talaga. Pag hindi mo personal touch yan, customers can feel it immediately. Kaya sila apprehensive din gumamit ng technology.”
Starpay’s Commitment to Safety and Innovation: A Closer Look
Amidst the discussion of Starpay’s trust-building journey, it’s imperative to delve into the fundamental pillars that underpin their reliability and commitment to users.
Starpay proudly operates as a licensed and regulated Electronic Money Issuer (EMI) by the Bangko Sentral ng Pilipinas (BSP). This distinction positions them as a trusted entity in the realm of digital financial services.
Security is paramount in the digital landscape, and Starpay places a premium on ensuring the safety of all transactions and personal information. They employ bank-grade security measures to protect user data, fostering a secure environment for financial interactions.
Starpay goes beyond being a mere service provider; it envisions a future where the unbanked and underbanked—marginalized Filipinos—actively participate in the financial ecosystem. Recognized by the BSP as an Outstanding Stakeholder in 2021, Starpay actively encourages digitalization, especially during challenging times like the pandemic.
The pandemic presented an unprecedented challenge, and Starpay stepped up to assist over 5.8 million Filipinos nationwide. Through its 6,000 partner outlets, Starpay facilitated on-site payouts and disbursed aid through its app, showcasing its commitment to community welfare.
Starpay Corporation, as a licensed electronic money issuer regulated by the Bangko Sentral ng Pilipinas, ensures a secure and reliable platform for users. The Starpay app is readily available for download on both the Google Play Store and the Apple App Store, aligning with their commitment to accessibility.
In essence, Starpay’s journey to build trust is an ongoing commitment to being there for their users, educating them, and maintaining a personal connection in the digital realm.
As the financial landscape evolves, Starpay’s approach offers a compelling narrative of trust earned through dedication and personalized service, supported by the pillars of safety, innovation, and financial inclusion.
Facebook: https://www.facebook.com/starpayph
Website: https://www.starpay.com.ph/
