Gawad Kalinga has joined hands with Oh Crop Adlai, the number one brand in the Philippines producing Adlai rice.
Gawad Kalinga empowers communities while Oh Crop Adlai is a champion of sustainable agriculture.
The parties’ shared vision drove them to scale adlai production, creating a ripple effect of positive change across the agricultural sector.
Together, they foster empowerment, sustainability, and a prosperous future for Filipino farmers.
“The brand Oh Crop started with our Filipino farmers in mind. It’s been a dream to be able to help them live better lives. And what an honor to partner with Gawad Kalinga. Through this partnership we’re able to grow adlai production faster and thus help hundreds of Filipino farmers, and hopefully, thousands soon,” said Oh Crop chief executive Chari Trinidad-Mendoza.
With an unwavering commitment to the environment, Oh Crop Adlai employs cutting-edge techniques to maximize crop yield while minimizing ecological impact.
Its dedication to quality and innovation has propelled the company to the forefront of the agricultural sector.
By focusing on cultivating adlai, a resilient grain that thrives in Philippine soil, Oh Crop Adlai has unlocked much of the potential of this underutilized crop.
“I’ve been a long-time consumer of adlai. It’s a superfood with many health benefits, which made me decide to make the full switch. And while there are several adlai brands in the market, Oh Crop Adlai is a true game changer – managing end-to-end of the value chain down to distribution, you can trust that we give it our best,” said Oh Crop Adlai brand ambassador and co-owner Marvin Agustin.
The collaboration between Gawad Kalinga and Oh Crop Adlai has become a catalyst for scaling adlai production in the Philippines.
By combining Gawad Kalinga’s community empowerment model with Oh Crop Adlai’s agricultural expertise, they have successfully transformed adlai cultivation into a thriving enterprise.
Through knowledge-sharing and training programs, farmers in Gawad Kalinga communities acquire the necessary skills to cultivate adlai effectively.
Oh Crop Adlai also provides improved seeds, state-of-the-art machinery, and modern farming practices, optimizing productivity and ensuring a sustainable supply chain.
This synergistic approach empowers farmers to unlock their full potential and prosper in harmony with the land.
The impact of this partnership extends far beyond individual farmers.
By scaling adlai production, Gawad Kalinga and Oh Crop Adlai enhance food security while providing a nutritious alternative to staple grains.
The vision of Oh Crop to empower farmers aligns perfectly with Gawad Kalinga’s commitment to holistic community development.
“It’s a partnership based on the principle of “Preferrential (for the poor) Value Creation.” We hope that other enterprises will adopt this way of transforming every hectare of land where small farmers can fulfill their dreams as farmers,” Gawad Kalinga chairman Luis Oquinena said.
As this partnership flourishes, the potential for further expansion and diversification in the agricultural sector becomes apparent.
Both organizations want to be a catalyst of change, ignite a movement among the industry players, redefine farming practices, and empower Filipino farmers to create a sustainable and prosperous future.
