Loyalty programs have evolved with the changing times, with multichannel platforms and various redemption options.
For most restaurants, though, rewards are still earned through the traditional spend-and-get model. And for the picky eater who has a wide array of choices, loyalty is as fickly as the next gastronomic hit.
Tenya, which has been serving delicious tempura over rice (tendon) dishes at very affordable prices across Japan for over three decades now, has brought its Tenya TEN loyalty card to the Philippines for only P249.
Japan’s number one tempura tendon brand, which started as a humble franchise by Yoshio Iwashita in 1989, offers classic dishes such as sashimi, sushi, ramen, and of course, tempura, eaten as a main dish or on the side.
With nine branches nationwide since it came to the Philippines in 2014, Tenya’s signature deep-fried battered seafood, meat, and vegetables laid over a bed of steaming Japanese rice and drizzled with special dontare sauce have given Filipinos one more reason to indulge.
With the Tenya TEN Card, customers will get the following benefits any time of the week: Buy 1 Take 1, 15 percent discount, Earn Points, birthday voucher, and free Chikuwa Cheese as welcome gift.
Buy one classic tendon in any size with your choice of two appetizers, and get an additional classic tendon in the same size for free. For every P100 spent on your dine-in purchases, you can also earn one Tenya point.
Tenya has branches at SM Megamall, Market! Market!, BGC Stopover, Paseo de Magallanes, SM Mall of Asia, Aseana City, Festival Mall, SM Southmall, and Tiendesitas.
The country’s most beloved rib house, RACKS, is also offering its own Club Card that promises more tender and tasty memories for its loyal patrons.
RACKS is leveling up its game with its loyalty program that gives meat lovers more reason to enjoy its tender, flavorful, fall-off-the-bone ribs, hickory-smoked and flame-grilled to perfection.
With RACKS Club Card, customers can enjoy Buy 1 Take 1 promo for its quarter classic pork ribs with soup and 20 percent off on platters and salads.
Points can also be earned for every P100 spend. A birthday voucher and free Onion Brick await loyal patrons who sign up for the program.
RACKS has branches at Paseo de Magallanes, Festival Supermall, Greenhills Shopping Center, SM Mall of Asia, SM Megamall, SM North Edsa, Robinsons Place Manila, Paseo Santa Rosa, SM Pampanga, SM Southmall, The Fort Strip, Trinoma, Evia Lifestyle Center, Timog Ave., UP Town Center, ASEANA City, SM Seaside Cebu, and its soon-to-open Tiendesitas branch.
I’m at joyce.panares@gmail.com.
