The Industry Promotions Group (IPG) of the Department of Trade and Industry (DTI) recently transitioned to a new leadership under Undersecretary Nora K. Terrado.
Terrado accepted a compilation of the IPG performance reports from 2013-2015 and proposed plans for 2016 from outgoing Undersecretary Ponciano C. Manalo, Jr. during the 33rd founding anniversary of the Center for International Trade and Expositions Missions (CITEM) as a symbolic gesture to underscore her new role as head of the Industry Promotions Group.
The IPG is composed of DTI bureaus and attached agencies that promote Philippine-made products and services that help draw foreign and domestic investors to do business in the country.
Terrado plans to strengthen the promotion of Philippine products and services, and empower micro, small, and medium enterprises (MSMEs) to continue positioning the country as preferred trading partner in the global value chain, and she is also looking into the heavy use of social media to communicate IPG’s goals and effectively reach a wider audience and the right target market.
“CITEM has always been a precious jewel in the crown of the DTI. Over the years, it has creatively crafted projects that have showcased the brilliance of Philippine products on the global stage,” Terrado said, highlighting CITEM’s critical role in fortifying the Philippine brand.
CITEM, the owner and organizer of the bi-annual trade fair Manila FAME: The Design & Lifestyle Event has been at the core in promoting Philippine-made quality products and services. “It has provided a global platform for Philippine exporters, including emerging MSMEs to promote their products in the world market. It has done this through its signature events; through overseas trade fairs and missions; a permanent showroom; and, a lot more of innovative executions,” the new IPG head remarked about CITEM’s efforts in aiding MSMEs in their progression towards becoming Philippine assets to the global business community. Part of CITEM’s projects are the emergence of platforms like FOODPhilippines, DESIGNPhilippines, LIFESTYLEPhilippines, and FASHIONPhilippines that promotes the country’s brands globally, making Philippine products synonymous to world class, quality, innovation, and craftsmanship.