With his unconventional way of voicing out his opinion and taking a stand, Lourd De Veyra is definitely not your typical broadcast news personality.
This multi-awarded multi-hyphenate media celebrity has a unique appeal that has made him a youth icon, drawing more young followers for his literary works and his online articles alike, and attracting more viewers for his programs on News5, TV5’s News and Information arm.
people watch either on TV or online
De Veyra may be in a league of his own, yet his achievements give him an edge as a literary and musical artist as well as the credibility as a journalist and broadcast personality.
He was named Best Male News Anchor at the 13th Gawad Tanglaw Awards and received the accolade as Best Culture-Based Documentation Host from the National Commission for Culture and Arts (NCCA). He was also a recipient of the 2014 Adamson University Annual Media Award and the Outstanding Achievement in the Broadcast Media (Television) honor from the 8th Hildegarde Awards.
Currently, he contributes to the lively delivery and discussion of the day’s latest news in TV5’s weekday early morning newscast Aksyon sa Umaga (in which he also articulates his socio-political opinion in his signature deadpan humor via his popular – and often viral – segment Word of the Lourd) and gives weather reports like no other in the flagship weeknight primetime newscast Aksyon. He has also gained recognition as host of the eye-opening weekly documentary History with Lourd that sheds light on several controversies, untold stories and intrigues in Philippine history.
Moreover, De Veyra extends his wit and wisdom to radio via Radyo5 92.3 News FM through the radio program Chillax, dishing out satirical social commentary with a jazzy edge. He also continues to make waves online through the special digital-only newscast Kontrabando, which is fast gaining popularity especially among the youth for its truthful and in-your-face retelling of the news. With Ramon Bautista, Jun “Bayaw” Sabayton, and RA Rivera, anyone can access it via the Word of the Lourd Facebook page.
All these and more reflect his dedication to bringing news, information and his own socio-political opinion in a fresh and innovative manner that appeals to younger and progressive audiences.
These viewers and listeners have come to appreciate News5’s efforts in breaking traditional practices in news and public service. With intelligent, talented and credible personalities like him onboard, News5 is set to usher a new era of ‘cause journalism’ that reaches out to people in the most distinctive and thought provoking way possible.
