Text and photos by Dino Ray V. Directo
Encouraged by the strong sales last year, Pilipinas Taj Autogroup Incorporated (PTAJ), exclusive distributors of Tata, India’s largest automaker aims to double their target this year. “The game changer for 2017 were the trucks and buses, where 21percent of our sales came from. For this year, the company is targeting more than double (1,200 units) since our Euro-IV and Euro-V commercial vehicles shall be introduced. To achieve this target, we shall be opening more dealerships around the country and continue with the marketing and aggressive promotions,” states Jon Fernandez, President of PTAJ.
Tata Motors Ph chalked up a record breaking 561 units sales. The 20% growth came from the commercial vehicle segment, which is 74% of PTAJ’s total sales. Sales are lead by the Super Ace followed by the Ace with both 26% and 25%, respectively.
In line with their sales target, Tata Ph relentlessly expanded their dealer network last year with the opening of two strategic dealers in the Northern region of the country. Tata Motors Pampanga and Tata Motors Isabela opened at the last quarter of 2017. With the addition of these new dealerships, Tata Motors now has a total of eleven (11) dealerships nationwide. PTAJ plans to open dealerships in Cavite, Bulacan, Laguna, Iloilo, Roxas City, and Bacolod. PTAJ is also planning to participate in the Government’s Eco-PUV Modernization Program.
PTAJ General Manager, Mr. Arthur Balmadrid shared “2018 shall be a very exciting year for Tata Motors. We shall launch the all-new Ace, new 8-tonner trucks, and the affordable Ultra 914 bus soon. We shall also be introducing the new Zest passenger car. This new car is ideal for ride-sharing businesses since there will be both Diesel and gasoline variants.”
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