Suzuki Philippines, the country’s pioneer compact car distributor, wrapped up the first quarter of the year with consistent sales growth, securing the 6th spot in the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) roster.
The Ertiga remains the brand’s best-selling vehicle, accounting for 33% of the total sales for the quarter. The Celerio came in second with 12.3% of sales while the Dzire contributed 11.6%.
SPH’s strong performance this first quarter comes on the heels of a successful 2018, which marked strong sales, expansion in key cities across the country and back-to-back recognitions from several renowned award-giving bodies.
“We started 2019 consistent and stable, and so far, we have maintained our momentum. Our performance at the start of the year is setting the pace for the rest of 2019. We are confident of achieving substantial sales growth and reaching more customers through aggressive marketing efforts and nationwide promotional campaigns,” shared SPH Director and General Manager for Automobile Division Keiichi Suzuki.
Three of the most sought-after models in the Philippine automotive market and the company’s top-selling vehicles in recent months, the Ertiga, Celerio and Dzire collectively boosted sales for the first quarter of 2019.
With 33 percent share of total sales for the quarter, the top favorite family vehicle Ertiga remains the best-selling Suzuki vehicle. The launch of its black interior model in February helped spur sales even further for the Ertiga. The 7-seater MPV combines elegance and strength, blending modern style and maximum functionality to let riders enjoy their days in style.
The Celerio retains its place as the second best-selling vehicle with a 12.3 percent share of sales. This hatchback, known for its space and roomy dimension, can accommodate of up to 254-liters worth of cargo with an uncompromised 5-seater capacity. Alongside its remarkable fuel efficiency that ups the ante for its category.
The Dzire positions itself as another Suzuki best-seller at third place with 11.6 percent of total quarter sales. C! Magazine’s Best Mini Compact of 2018 awardee is increasingly being recognized in the market as one of the most affordable units in its category.
Strong marketing efforts continue
SPH’s strategic marketing efforts help bring the brand closer to more Filipinos and introduce them to the Suzuki Way of Life!
SPH’s participation and presence at the 2019 Manila International Auto Show (MIAS) last April reflected the brand’s competence in the market by highlighting how its vehicles deliver combined fun, functionality and comfort to give Filipinos optimal driving experience.
During the four-day event, the brand’s most-valued vehicles—the multifunction 7-seater all-new Ertiga, multi-awarded subcompact sedan Ciaz, bold and relentless 4x4 all-new Jimny, well-loved hatchback Swift, exquisite sedan Dzire and stylish SUV Vitara—were available for preview.
In line with SPH’s nationwide advocacy of raising awareness about road safety, Suzuki Safety Scouts encouraged guests at the trade event to join the campaign. Visitors were able to register kids 4 to 14 years old for free to become an official Suzuki Safety Scout.