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Thursday, March 28, 2024

BMW Expo turns into family event

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Asian Carmakers Corporation (ACC), the official importer and distributor of the BMW brand in the country recently staged an Expo which highlighted the BMW lifestyle. Held at the Bonifacio Global City, patrons of the brand got the chance to experience the latest innovations and its full model line-up with fun activities thrown into the mix making the three-day exposition a family affair. 

“BMW has consistently led unique and exciting customer experiences, pushing boundaries through daring and visionary creations that do not compromise the ultimate goal: Sheer Driving Pleasure. This event demonstrates our dedication to delivering premium mobility that allows us to be the pioneer of Joy,” said ACC President Maricar Parco. “There’s no better way to share our journey and vision than through the BMW Xpo 2017, with no less than our customers and industry partners.” The event featured 3 exhibitions of BMW’s core values that deliver the brand’s commitment to bring Joy in every aspect of mobility: Visionary, Precious, and Thrilling. 

Thrills and easy own packages

On display were the latest generation of BMW’s most-successful business sedan, with the all-new BMW 5 Series, leading the roster. Other featured vehicles represented the brand’s ground- breaking concepts for the mobility of tomorrow along with a fascinating augmented reality experience with the Vision Next 100 Concept Car and BMW 5 Series through the BMW Vision Gate. The epitome of contemporary luxury, the BMW 7 Series, was displayed together with the newest collection of BMW Lifestyle. Curated modern apparel and accessories to match every individual with a discerning palate were also presented by Hugo Boss. Even the smallest of BMW fans enjoyed limitless pleasure as the event included a Junior Drivers’ Course and Kiddie Dome with arts and crafts activities for the young and young at heart, making the event a family affair.

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The most powerful letter in the world, M, took guests to where too much is just right. Visitors feasted their eyes on the first-ever BMW M2, the intensified BMW M4 in Competition Package, and select vehicles in the exclusive M Sport trim. Guests even immersed in the thrill of making life a ride with BMW Motorrad. The growing Heritage Line, including the pure riding machine BMW R nineT that embodies the quality and tradition of the BMW Motorrad brand, was showcased together with motorcycles from the Adventure and Sport Lines.  

Apart from the interactive highlights, participants also got to test-drive the latest BMW vehicles and received vouchers from Hugo Boss and Petron, while aspiring BMW owners chose from a wide range of certified pre-owned vehicles or BMW Premium Selection at special prices. 

During the 3-day fête, brand-new BMW vehicles were made available at exclusive rates along with an exciting treat. Customers can look forward to 5 years of free BMW Service Inclusive for every purchase of a brand-new automobile. The program covers maintenance and repair of original BMW parts in all authorized BMW Service Centers to take customers’ mind off the unexpected costs of regular automotive upkeep. 

“With all of these thrilling activities and world-class display of premium automobiles, the BMW Xpo 2017 represents our strengthened commitment to delivering Sheer Driving Pleasure today and the years to come,” concluded Parco.

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