Subaru stages ‘17 Palm Challenge

Motor Image Pilipinas, the official distributor of Subaru vehicles in the Philippines, opens its doors to the Palm Challenge recruitment this 2017. The Palm Challenge weekend is slated on September 9 and 10, 2017, at the 9th Street, Bonifacio High Street, Taguig City.

At least 125 slots will be opened for challengers who are willing to slug it out to be able to qualify and represent the country. The Final 10 contestants to last in the Philippine leg will be flown to Singapore this October to serve as the Philippine Contingent in the Regional Palm Challenge.

Should this finally be the year for the Philippines to win the Regional Palm Challenge, the lucky contestant will be taking home a brand new Subaru Impreza.

September 10, Sunday, will also mark the 2nd year of the Collegiate Edition of the Subaru Palm Challenge, wherein students from different universities in Manila will undergo this test of endurance. The winning team will take home grand prizes for their home institution. 

For those who think they have the discipline, will and determination to outlast hundreds of others from several countries in Asia, it’s your time to prove yourselves by registering at 

About Tan Chong International Limited

Tan Chong International Limited (TCIL) is listed on the Stock Exchange of Hong Kong (HKSE:0693) and is a major motor, property and distribution company with operations in Singapore, Cambodia, China, Hong Kong, Indonesia, Japan, Malaysia, Philippines, Taiwan, Thailand and Vietnam.  Since its inception in 1957, the Group has grown its assets substantially through continuous expansion of its existing diversified business portfolio in manufacturing, distribution and retail. Other businesses that TCIL engage in across Asia include automotive, commercial, manufacturing, trading and property investment businesses.

About Motor Image 

Motor Image is a wholly owned subsidiary of TCIL and exclusive distributor of Subaru vehicles across nine countries in Asia. Established in 1986 and headquartered in Singapore, the company has since opened offices in Cambodia, China, Hong Kong, Indonesia, Malaysia, Philippines, Taiwan, Thailand and Vietnam. As part of Motor Image’s growth strategy, the company has identified ASEAN as the key engine of the company’s future growth. 

In July 2011, a partnership was established with Subaru Corporation (formerly known as Fuji Heavy Industries Ltd.) for the production of Subaru vehicles at a CKD assembly plant in Malaysia. On 8 February 2017, Subaru Corporation and TC Manufacturing and Assembly (Thailand) Co., Ltd. (TCMA TH), a wholly owned subsidiary of TCIL entered into a Joint Venture (JV) Agreement for the local assembly of Subaru vehicles in Thailand to reinforce their existing business foundations in Southeast Asia. The vehicles produced in both Malaysia and Thailand will be distributed by Motor Image through its Subaru network.  

About Subaru

Founded in Japan in 1955, Subaru has since grown to become one of the world’s leading carmakers. In 1972, Subaru became the first in the world to market an All-Wheel Drive (AWD) passenger car and pioneered the market in Japan for high-performance station wagons by combining a turbo-charged engine with an AWD system.  Subaru has improved and refined its AWD system, to create a Symmetrical AWD system that enables optimal driving pleasure and safety.

Subaru is well-known by motoring organizations worldwide for its engineering, design, functionality, safety and reliability. The Subaru range of vehicles includes the BRZ, Forester, Impreza, Legacy, Levorg, Outback, WRX, WRX STI and XV. Collectively, they have been known to be “driver’s cars” offering superb handling because of the core technologies, such as the Symmetrical All-Wheel Drive and Subaru Boxer engine, built into every model.

Topics: Motor Image Pilipinas , Subaru , 2017 Palm Challenge
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