Mazda Philippines sets record first half sales
Bermaz Auto Philippines (BAP), the official distributor of Mazda vehicles and parts in the country, posted another record-setting feat, in July, as it carried on with a strong year-on-year upward trend in total sales performance for the first seven months of 2017.
July’s sales figure of 418 units was the 6th month beginning January this year that Mazda Philippines broke its own monthly sales record since 2013 when BAP took over the distributorship of the brand. BAP has also exceeded its quarter-over-quarter sales performance this year. Year to date, July sales of 2,521 units is 14.5% better over the same period last year, and is the best sales period year-over-year for the company.
“We are encouraged by the market’s continuous strong demand for Mazda vehicles this 2017, as in the past years since Bermaz took over the distribution,” shared Steven Tan, president and CEO of BAP. “Our total sales performance since January 2017 is the best it has ever been since BAP began its operations. We are looking forward to a continuous push for the second half of the year as we aim to again exceed our targets. Our latest Kodo: Soul of Motion-inspired and SKYACTIV Technology-equipped models launched only recently have been instrumental in reinvigorating the Mazda badge and establishing our position as the premium Japanese brand.”
Since their public reveal at the Manila International Auto Show last April, both CX-5 and CX-9 premium crossovers have attracted much attention and reservations. Boosted by strong demand, the incoming shipment of CX-5s will increase starting this August, reaching a total of more than 800 units by the month of November. Moreover, Mazda Corporation Japan has increased this year’s Philippine allocation of the new CX-9 to more than 300 units, also to be delivered by the same month. This ensures ample supply to meet the high demand for the premium SKYACTIV 2.5-Liter Turbocharged 7-seater crossover.
Mazda Philippines also unveiled the much-anticipated MX-5 RF two-seat, retractable fastback sports car last April 2017. Since January of this year up to July, the company has shipped 113 MX-5 sports cars, 85 of which are the RF Retractable Fastback variant.
The top-selling Mazda2 sub-compact sedan and hatchback line was also updated with G-Vectoring Control and 2017 design specifications only this June. All Mazda dealerships continue to run the Zoomfest promotion for select models up to August 31, 2017 offering noteworthy discounts and deals for select models in cooperation with EastWest Bank.
Upward trend for Mazda Philippines as it posts its highest January to July performance in the last six years this 2017. Bermaz Auto Philippines took over the Mazda distributorship in the country in 2013.
Bermaz Auto Philippines, Inc. is the exclusive distributor of Mazda vehicles and parts in the Philippines. Its current product line-up now includes the Mazda2 sub-compact sedan and hatchback, the Mazda3 compact sedan and hatchback, the Mazda6 full-size executive sedan and sports wagon, the CX-3 freestyle crossover, the all-new CX-5 five-seater and the all-new CX-9 seven-seater premium crossovers, the MX-5 2-seater sports roadster and the BT-50 pickup truck. There are 19 Mazda 3S dealerships located across the Philippines and Metro Manila – Mazda Greenhills, Mazda Pasig, Mazda Quezon Avenue, Mazda North EDSA, Mazda Makati, Mazda Alabang, Mazda Otis, Mazda Cavite, Mazda Sta. Rosa, Mazda Pulilan, Mazda Pampanga, Mazda Dagupan, Mazda Cabanatuan, Mazda Tarlac, Mazda Negros, Mazda Cebu, Mazda Iloilo, Mazda Cagayan De Oro and Mazda Davao.