A marketing war of sorts is raging in the auto industry. This time, Honda and Hyundai are pitting sales pitches after sales pitches in vigorous attempts to win over buyers before a tax hike could dampen sales.
Honda Cars Philippines, Inc. bvrecently extended the final edition of its “Everybody Wins” campaign. Under the promo, all customers who inquire, test drive, reserve, or purchase a brand-new Honda vehicle (except for the all-new 1.5-liter Honda BR-V Navi CVT variant) until March 31 are entitled to a discount voucher of up to P100,000.
Customers can get their discount vouchers at the “Everybody Wins” jar at the reception area of any Honda dealership, with each voucher having a corresponding discount worth up to P100,000 which they can then use when they buy a Honda vehicle. While customers are only entitled to one coupon, it is transferable to another customer although the voucher is only valid until the end of the month.
An extra come-on allows existing Honda ownersto get entitled to other ongoing promotions by visiting any Honda dealership nationwide.
For a closer look at HCPI’s lineup of vehicles, HCPI is also inviting everyone to visit the SM Mall of Asia Atrium from March 16 to 22 where its vehicles will be on display.
For its part,
Hyundai Asia Resources, Inc. (HARI), the authorized distributor of Hyundai vehicles in the country, wants its customers to go “CaRAZY for Hyundai” promo and save as much as P100,000 which they can then use as cash discount, down payment, or low monthly subsidies.
For a P27,ooo down payment, a customer can get the tiny yet agile Hyundai Eon while a down payment of P120,000 is good for a Hyundai Tucson. The Hyundai Grand Starex, meanwhile, can be had for a low down payment of P167,000.
Other financing deals, which include 0-percent interest payment terms, are also available for other Hyundai models through partnerships with BPI, Chinabank Savings, Eastwest Bank, May Bank, PNB, RCBC, Security Bank and BDO (Metro Manila only).
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