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Thursday, April 25, 2024

Wheel Gallery celebrates 15 years of innovation

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Mention the word customization and the first things that comes to mind are the custom rides of Black Rhino and Concept One. For the past 15 years, Wheel Gallery, the country’s popular destination for aftermarket wheels and tires has been at the forefront of the aftermarket industry. 

Borne out of the idea of innovating and providing the market with the latest wheels from the global market, Wheel Gallery has evolved from being a player to becoming the industry standard. “Our journey was not easy, and we encountered a few bumps along the way but we managed to be steadfast and resilient with God’s grace,” states Sam Liuson of Wheel Gallery, who manages the company with partner Johnny Lim Tan. Liuson is stalwart in the wheels and tires industry. Prior to his establishment of Wheel Gallery, he worked for a local wheel brand, and was a car salesman in the United States for sometime. 

The men behind the brand (from left): Johnny Tan, Justin Uy and Sam Liuson.

Aside from its Concept One wheels for sedans and AUV’s, Wheel Gallery is also the exclusive distributor of Black Rhino wheels USA. Black Rhino wheels are popular among SUV and off-road enthusiasts due to their rugged design and tough as nails build quality. “We are very satisfied with the way Sam is representing the brand in the Philippines and due to his efforts, Black Rhino has become a byword in the domestic aftermarket industry,” says Ryan Gallagher of Black Rhino USA. Liuson organizes an off-road event for Black Rhino owners for them to appreciate their 4×4 SUV’s and to test the sturdiness and toughness of Black Rhino. 

Among Wheel Gallery’s popular products is Saffiro Tires, which has fitments for sub-compact, compact sedans, AUV’s and SUV’s. After 15 years in the business, Liuson’s shop has become a landmark in the city of San Juan. “We will continue to offer innovative wheel designs to suit the requirements of the local market,” he said. 

Those who wish to level up their game and earn extra pogi points, visit Wheel Gallery at 318 Santolan Road cor. M. Paterno, San Juan.

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