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Digicon 2019 to go with L.E.A.P. theme

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After three successful stagings of the Digital Conference, the Internet and Mobile Marketing Association of the Philippines (IMMAP) announced the opening for DigiCon 2019 set for Oct. 16 to 18, 2019 at the Philippine International Convention Center (PICC).

Digicon 2019 to go with L.E.A.P. theme

DigiCon 2019 will explore best practices and technologies, propelling the world’s most dynamic brands. 

After focusing on digital experiences before, attendees this time around will be put on “learning” for this year to help them understand digital more.

IMMAP also unveiled the theme for the upcoming annual gathering called L.E.A.P. (Lead, Explore, Apply and Practice).

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More than 75 industry visionaries will share knowledge across four tracks: the LEAD track, which will focus on upgrading leadership skills and thinking at every career stage; the EXPLORE track, which will unveil state-of-the-art technology for brands and marketers; APPLY, where participants can roll up their sleeves and dive right into interactive workshops; and PRACTICE which will focus on tech trends for specific categories and industries.

“We are way past the era where the most digital-savvy brands could stay relevant by relying on the work of an isolated digital team,” said Dennis Perez, President of IMMAP. 

“Now success requires digital excellence across all fronts. The whole company needs to live and breathe technology,” he added.

Leading the international roster of speakers is corporate culture guru Patty McCord, whose Netflix Culture Deck has disrupted the way modern conglomerates operate internally.

Other key speakers that will grace the event include Pratik Thakar of Coca-Cola, Myki Slonim of Vice Media, Sea Yen Ong of Spotify, Yeo Siang Tiong of Kaspersky Lab, Hanz Lopez Vito of BBDO, Wendy Clark of DDB, Dexter Ong of Wattpad, Roger Yuen of Clozette, Derek Tan of Viddsee, Bhavna Suresh of Lamudi, Tanya Wilson of The Unusual Network, Anthony Thomas of MYNT, Matt Sutton of Whalar, Hazel Savage of Musiio, Raiford Cockfield of Bitrep.me, and many more.

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