HMD Global, the home of Nokia phones, recently announced a partnership with consultancy firm CGI and Google Cloud to move and store phone activation and performance data at the Google Cloud Region in Hamina, Finland.
The move will deliver an even better customer and device experience for Nokia phone users, by improving the speed and accuracy of device enhancements delivered to Nokia phones.
By using Google Cloud ́s advanced data analytics and machine learning technologies, combined with CGI´s cloud and data science expertise, HMD Global can fully leverage data analytics to benefit Nokia phone fans around the world. The first Nokia smartphones to begin storing data to the new centre will be new Nokia smartphones starting from the Nokia 4.2, Nokia 3.2 and the Nokia 2.2, with data from earlier Nokia smartphone models being migrated to Hamina after the Android Q update starting later this year and completed in 2020.
“Fans worldwide value our unique product promise; that every Nokia smartphone on Android One will receive regular security updates for 3 years, alongside OS upgrades for 2 years. We want every Nokia smartphone to stay fresh for longer and to ensure everyone can enjoy the latest innovations from Google, and so we strive to bring the latest OS upgrades from Android faster than any other manufacturer. This is why consumers can rely on their Nokia smartphone, they just keep on getting better with time,” said Juho Sarvikas, Chief Product Officer, HMD Global.
“And today, we are taking another significant step forward in upholding their trust. Staying true to our Finnish heritage, we’ve decided to partner with CGI and Google Cloud platform for our growing data storage needs and increasing investment in our European home,” Sarvikas added.
Additional levels of security, control and analytics-driven customer experience on your Nokia phone
This move further reinforces HMD Global’s commitment to adhere to all applicable European security measures and legislation, including EU data privacy regulations such as the General Data Protection Regulation.
“Google Cloud and CGI were natural choices to be our strategic cloud partners thanks to our pre-existing close collaborations with them, which ensures that we’re implementing our leading data security and analytics technology at a global level. We want to remain open and transparent about how we collect and store device activation data and want to ensure people understand why and how it improves their phone experience. This change aims to further reinforce our promise to our fans for a pure, secure and up to date Android, with an emphasis on security and privacy through our data servers in Finland”, continued Sarvikas.
“As Google matches 100% of its global, annual electricity use with renewable energy, the Google Cloud Platform doesn’t just meet HMD Global’s software and data needs, it also ensures the solution is fully sustainable, deepening our investment in the future,” added Eva Fors, Managing Director, Google Cloud Northern Europe.
CGI created the world-class infrastructure between the back-end data collection and smartphones with an efficiently built architecture and optimised cost structure. HMD Global also leverages CGI’s expertise in advanced analytics to carefully operate and monitor the solution to maximize its potential.
“By implementing the latest data collection and analytics technologies combined with the expertise of CGI´s data engineers and scientists, HMD Global is able to enhance data security and learn from the customer experience. Analyzing the usage of the phones and user-satisfaction gives insights on how to develop the phones to deliver even better experiences and services for Nokia fans across the world”, said Martti Reilander, Vice-President, Advanced Analytics Solutions, CGI Finland.