Young global smartphone brand Vivo, in partnership with Mega Magazine, celebrated the Philippines' 120th Independence Day by encouraging Filipinos to support each other.
For the campaign’s fourth iteration, Mega teamed up with Vivo X21 to unlock The New PH.
Launched in 2015, The New PH is a social media campaign that gathers Manila’s celebrities, influencers, socialites, and other newsmakers to celebrate their Filipino heritage.
Mega Magazine, together with Vivo X21, on June 12, saw how The New PH campaign launched a positive message through a thousand personalities, who uploaded their #UnlockTheNewPH headshots.
The campaign stressed the importance of supporting Filipino goods and talents as one of the many ways to show patriotism.
“I encourage everyone to support Filipino-made products, experience the beautiful destinations of our country and be a part of its unique culture,” the caption that accompanied the headshots read as posted on Instagram with the #MEGAVivoX21Moments.
During the shoot, those who participated in The New PH campaign also got a chance to experience the coming Vivo X21, which is slated to be released before June ends. Those who joined the campaign were also encouraged to post
The Vivo X21 is the first X-series model that will be launched in the Philippines.
A global smartphone brand focused on introducing perfect sound quality and ultimate photography with cutting-edge technology, Vivo develops innovative and stylish products for young people. It now has over 200 million users and is one of the preferred brands of young people around the world.
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