Huawei launches new mid-range phones
LAS VEGAS—Chinese electronics giant Huawei announced Tuesday a global launch of its mid-range Honor 6x smartphone which includes dual-lens camera technology and is aimed at young consumers.
The smartphone, which was launched in China last year, will be available in 13 new markets this month, including the United States, at a price of $249 to $299, the company announced at the Consumer Electronics Show in las Vegas.
Huawei marketing director George Zhao said the device is a successor to the Honor 5x launched a year ago, which sold 11 million, and that he expects the upgraded model will sell even more.
“Twenty million,” he told an audience.
Huawei has emerged as the world’s third largest smartphone vendor but has had only limited success in the United States. It sells mostly unlocked devices through online and mass-market retailers, which amounts to a small segment of the US market.
Zhao said the specifications of the new handset make it a worthy competitor to those of its larger rivals Apple and Samsung.
It estimates battery life of over two days with normal use, and has improved the software for photo processing to deliver improved images even with low light conditions.
Huawei, which has stated its goal of becoming the number one smartphone maker, faces a crowded market behind the top two sellers, competing against other Chinese firms such as Lenovo and Xiaomi and South Korea’s LG, which have also slated announcements at the electronics show.
The handsets, priced below Huawei’s flagship devices, go on sale from this week in the US, Britain, France, Germany, Spain, Italy, the Netherlands, Russia, Malaysia, the United Arab Emirates and Saudi Arabia, with other markets to follow.
In another development, Huawei is adding Amazon’s artificial intelligence application Alexa to its flagship smartphone for its US launch.
The number three global smartphone brand, Huawei announced at this week’s Consumer Electronics Show that its Mate 9 handset would include the personal digital assistant developed by Amazon.
The Mate 9, a large-screen “phablet” marketed as a rival to the big handsets from Apple and Samsung, will be available to US buyers in “early 2017,” the Chinese firm said at the Las Vegas tech show.
Huawei said this is the first smartphone to pre-install Amazon Alexa, a cloud-based, voice-activated digital assistant that can control smart home devices or respond to questions.
Amazon is making Alexa available to third parties as it seeks to boost its presence in the consumer electronics field with artificial intelligence and home automation.
Alexa is battling similar services developed by Google, Microsoft and Apple that can be used on a smartphone or home speaker hub.
Huawei, whose US presence is limited mostly through direct-to-consumer sales of unlocked devices, launched the Mate 9 late last year in Europe and other markets, but without Alexa.
Buyers in those markets will be able to install the Amazon application through an over-the-air update.
The Mate 9, which could get a boost from the woes of Samsung’s recalled Note 7 handset, is touted by the company as a high-performance device with fast charging and extended battery life, and upgraded photography with a dual-lens system developed in cooperation with Leica.
Huawei claims its fast computing performance will remain for at least 18 months, and that its chipset is designed with machine learning capabilities to make the phone smarter as it is used.
“Response to Huawei Mate 9 has been extremely positive, resulting in numerous industry awards and accolades,” said Zhendong Zhu, president of Huawei Device USA.
“With Mate 9, we set out to improve every element of the smartphone experience, creating a dynamic and powerful device that takes a big step forward in what consumers expect in a smartphone. We’re excited to introduce the Mate 9 flagship device to the US market.”
The launch was the second in two days at CES for the large Chinese firm. On Tuesday, it unveiled its upgraded mid-range Honor 6x smartphone that will be sold starting this month in 13 markets, including the United States.