By John Jospher de Leon
LEADING tech and innovation company Acer Philippines is partnering with SM Men’s fashion brand Salvatore Mann and “Kita Kita” stars Alessandra De Rossi and Empoy in bringing its pre-holiday promo, launched at the Mega Fashion Hall, SM Megamall last Sept. 19.
Acer Philippines tapped the services of De Rossi and Empoy in its nostalgic and heartwarming short film titled #KasyaPa, which shows the struggles a lot of people experience in work, life and love.
“We build partnership with brands and personalities that only resonate Acer’s aesthetic and appeal, but help enrich and strengthen them as well,” said Sue Ong-Lim, Acer Philippines’ Sales and Marketing Director. “Empoy and Alessandra, in their most recent film “Kita Kita” and as seen in #KasyaPa, exhibit relatability and resilience- traits that personify Acer. Meanwhile, Acer laptops and gadgets are sleeks and fashionable, yet highly functional- characteristics that define Salvatore Mann bags too.”
The Mega Fashion Hall was also turned into an elegant runway via an eye-catching fashion show, where the Salvatore Mann collection, designed exclusively for Acer’s pre-holiday promo, was presented.
Any purchase of Acer laptops and projectors until Oct. 15, 2017, will earn buyers exclusive Salvatore Mann bags. Customers will get a duffel bag or backpack for every purchase of an Acer projector, an Acer Aspire i3-powered laptop or desktop; and both for every purchase of an i5-powered, i7-powered, or all-in-one Acer Aspire laptop or desktop. Additionally, exclusive Salvatore Mann sling bags await SM Advantage, SM Prestige, and BDO Rewards Card Holders. Salvatore Mann is exclusively available in the SM store.
“Salvatore Mann is deeply honored to be partnering with Acer for its pre-holiday promo,” said Rina Bugayong, Senior Assistant Vice President for Marketing for SM Shoes and Bags. “Hand in hand, Salvatore Mann and Acer have shown that style and functionality can be achieved; it need not be one or the other.”
The #KasyaPa video may be found at the Acer Philippines Facebook page at www.facebook.com/AcerPH. For more information on the promo, visit: www.acer.com.ph, follow @acerphils on Twitter, and visit the Acer Philippines Facebook page. For more information on Salvatore Mann, follow @salvatoremann on Facebook and Instagram.