PR firms agree, digital revolution is underway
While PROI stands for Public Relations Organization International, the breadth of services offered by its members has grown much larger than its name suggests. The explosion of communication has blurred the lines between public relations and advertising, and PROI Worldwide is capitalizing on this sea change. With over $700 million in revenue spread across 75 partners in 50 countries, the industry consortium is among the three largest public relations organizations in the world. “From less than a dozen agencies four decades back, PROI now serves over 5,000 corporations with more than 5,000 employees globally,”says Allard van Veen, PROI Worldwide Managing Director. Asia Pacific growth Nowhere is this growth more apparent than in Asia and Australia, where PROI has expanded its partnership by more than 30 percent in the last year alone. “Just in the last 12 months, we have added six new agencies to our roster, bringing our network to 17 organizations, from 11 last year,” said Mr. van Veen. But PROI’s growth only mirrors the strategic importance of the region. With more than 4.4 billion people, and an aggregate GDP of over $24 trillion, Asia Pac is the world’s largest economic powerhouse. The region is also expected to achieve the fastest economic growth rates in a world that has vacillated between expansion and contraction in the last five years. When you have growth, uncertainty inevitably ensues. “Consultants thrive in this environment of confusion, where there is a clear need for people who can point the way forward,” says Neil Green, Chairman of Senate SHJ, one of the leading communications consulting firms in the Australia-New Zealand area. “We provide options that minimize risks, and corporations, personalities, and the government place a lot of value in these options when there are great opportunities ahead,” Green adds
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