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Manila Standard’s 8th Sowing Adopt A Tree project takes root

Standing, from left: Lucy Manahan (DMO 3 DENR CENRO-Tabang), Edgar M. Valmorida, Manila Standard circulations manager, Baldwin R. Felipe, OIC, Manila Standard advertising, Roy Gulane, DENR Central Office. Seated, from left: Jorge P. Pasagdan, Briquetors Association of the Philippines president; Julita A. Mustapha, DENR Central development management officer; Isagani M. Navalta CENRO-Tabang NGP focal person; Roger V. Encarnacion, of CENRO DENR Tabang; Anita F. Grefal, Manila Standard OIC for Operations; and Rolando G. Estabillo, Manila Standard Publisher.

The Philippines is a country known for its rich natural resources. But due to irresponsible logging, the country’s trees are depleting fast and forests are rapidly becoming denuded. It’s clear Mother Nature needs our help. 

Manila Standard CSR Champions together with DMO 3 DENR CENRO-Tabang, DENR Central Office, Briquetors Association of the Phils. and NGP Focal Person  CENRO-Tabang

With this in mind, the Manila Standard adopted two hectares of land at Barangay Pamusuan, Norzagaray, Bulacan in line with their Corporate Social Responsibility and 8th Sowing - Adopt A Tree project.

Saving Mother Nature one tree at a time.

According to Edgar Valmorida, the project is a collaboration among the Philippine Manila Standard Publishing Inc.,the Department of Environment and Natural Resources and the Briquetors Association of the Philippines Inc. (BAP). 

These lands were National Greening Program (NGP) established sites under the Community Environment and Natural Resources Tabang (CENRO Tabang) in Guiguinto, Bulacan, wherein 1.5 billion trees are to be planted within the area. This project is expected to increase the forest cover by 12 percent.

Close to 4,000 trees and mangrove seedlings have been planted throughout the eight sowing activities mounted by the publication. 

In fact, in their latest sowing activity, the Manila Standard CSR Champions were able to plant 250 Narra trees last August 19.

On the way: Manila Standard CSR champions making their way to the tree planting site. 

In addition to that, Valmorida claims public interest spiked in between these activities.

“More and more clients are interested and engaged to support our Adopt A Tree project compared before,î he noted. “Especially when they see how big the trees are now from the time we planted way back eight years ago.

Valmorida, left, and wife Elizabeth planted Narra trees on site.

Valmorida noted the increase of Manila Standard employees who are willing to participate and volunteer their efforts to the CSR project. For them, the tree planting activity is a great instrument to foster camaraderie amongst themselves while saving the environment. 

All in a day’s work: Manila Standard CSR champions rest after their morning planting activities.

‘‘This CSR project is a unique opportunity for us to work together and help save our planet. We aim to contribute and lessen the effects of climate change in the country since trees help prevent a number of natural disasters such as flooding and landslides,’’ he added. 

From left: Manila Standard Circulation Manager Edgar M. Valmorida, Manila Standard OIC Operations Anita F. Grefal, San Miguel Representative Francene Callueng, (receiving an award acknowledging SMB as co-presentors of the 8th Sowing Adopt a Tree project) and Advertising OIC Baldwin Felipe.

Helping the environment does not stop there. To maintain upleep for the planted seeds, Valmorida disclosed they need to visit planting sites at least every six months to replace seedlings that did not survive. In addition, they must ensure there is no introduction or construction of permanent structures in the area. 

The youngest tree planting participant, Ryan Vince R. Coronado

In November, the Manila Standard will revisit Calatagan, Batangas to plant additional mangrove seedlings and for maintenance and protection activities of the environment. 

Having fun while saving the planet.

This movement to save the environment was co-presented by San Miguel Corporation along with the generous aid of Megaworld Corporation and Globe Telecoms.

Topics: Manila Standard’s 8th Sowing Adopt A Tree project

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