Tourism Malaysia launched VM2020 Campaign
VM2020 promises an abundance of excitement with a long line up of cultural themed events, family fun activities, shopping festivals and lots more. Tourism Malaysia led a delegation of 18 Malaysian travel trade and industry players, comprising of 10 travel agents, 2 hotels, 4 product owners and 2 airlines.
The Philippines travel industry were given an update on the VM2020 campaign, and a Gala Dinner was also held at Shangri-La Makati Hotel for all participants.
Tourism Malaysia’s promotional efforts in Philippines is expected to increase the number of Philippines tourists to Malaysia. It aims to promote greater awareness of Malaysia as an ideal holiday destination, besides fostering greater cooperation between tour operators and members of the tourism fraternity. This is in line with Malaysia’s efforts to boost arrivals from Philippines, with as many as 510,650 Philippines tourists visiting Malaysia in 2020.