From inspiration to action: Words of wisdom from past Jollibee Family Values Awards winners
When asked for insights on how to best instill positive Filipino family values to children, they stressed the importance of “removing the harshness and toughness in the coping character of the next generation.” Specifically, bolstering the parents’ partnership in marriage and parenting is key. “When the love relationship of the parents is made visible to the children, the warmth this creates becomes a contrast to the coldness there may be in the real world.”
For the US-based Alegado family, what drives them to continue with their noble advocacy is not fame nor fortune but the simple things. “The smiles on the children’s faces and the thankful looks of their parents when they receive those much-needed backpacks and school supplies give us so much motivation. Along with this is the dedication of the volunteers in bringing the Mobile Library to the most remote villages.”
“Open communication and bonding together definitely make our family ties stronger. Developing within the family the spirit of sharing, generosity, compassion, and nationalism is also important.” Overall, for these three noteworthy families, the recognition they received from the JFVA has brought them increased awareness on the plight of others, has made them more conscious of the role that they play in influencing others, and has ultimately taught them the values of humility and giving back - all positive and inspirational takeaways for others to emulate. The 9th Jollibee Family Values Awards takes place on September 27, 2019. For more information, you can visit facebook.com/JollibeeFamilyValues/ or jfva.jollibee.com.ph.