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Friday, April 19, 2024

Auto Asia set to make its mark in the local automotive industry

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To offer the best of Asian automotive technology—this is the driving force behind Auto Asia, a new dealership that is set to make waves in the country’s ever-growing motoring landscape.

Auto Asia Set to Make Its Mark in the Local Automotive Industry
Auto Asia Sta. Rosa, located along the National Road, Purok 3, Pulong Sta Cruz, Sta Rosa,Laguna

Slated to carry the Korean SUV Specialist, SsangYong and one of China’s top automotive brands, Changan, Auto Asia opens its doors to buyers looking for quality world-class vehicles either for business or for pleasure.

World-class products under one roof

SsangYong, which initially sells the Tivoli subcompact SUV, the Rodius 9-seater MPV, and the Musso pickup, looks to broaden its appeal by unveiling the long-wheelbase Musso Grand, as well as the Rexton 7-seat midsize SUV. The Musso Grand comes with leaf spring suspension, carries the biggest cargo bed, and will be the longest pick-up truck in the market. The Musso line will also be the only pick-up model that offers two suspension options—coil springs and leaf springs. The Rexton, which serves as the basis for the Musso, will be the widest medium-sized SUV, offering a spacious cabin, a tastefully designed interior with superb craftsmanship, and a comfortable ride.

Auto Asia Set to Make Its Mark in the Local Automotive Industry
Honor S

Changan, on the other hand, has had 35 years of experience building passenger cars and commercial vehicles both in China and around the world. Its initial salvo will include the Honor S 7-seat MPV that features sliding doors for easy ingress and egress, and the Star Truck small truck which will cater to small and medium-scale businesses. The Chinese player will complement SsangYong’s own product offerings. Both brands will be sold under the Auto Asia dealership brand.

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“When a buyer walks into an Auto Asia dealership, one can choose from a wide range of products from SUVs, pickup trucks, MPVs, or small trucks for both the family and one’s business. And they will get the same brand of sales and after-sales service that puts the customer first”, says Mr. Japheth Castillo, President of SsangYong Berjaya Motor Philippines, Inc. and Berjaya Auto Asia, Inc.

Customer-centric care

The kind of customer care Castillo is referring to begins with a 1,300sq.m. facility located along the National Road, Purok 3, Pulong Sta Cruz, Sta Rosa, Laguna. Here, one will be greeted by a well-lit display area showcasing the best of what both brands nave to offer. An 8-vehicle service area will be on standby to give both SsangYong and Changan offerings the TLC they truly deserve. Five of these service bays even have lifters to ensure that your ride is cared for inside, outside, and under. It is also equipped with tire changers, and wheel balancing and alignment machines to make it easier for customers to maintain their vehicles.

Auto Asia Set to Make Its Mark in the Local Automotive Industry
Musso Grand

Complementing the dealership is Auto Asia’s Mobile Service Van. As the name suggests, the Mobile Service Van will provide periodic maintenance service to customers within a 100km radius from the dealership. Utilizing a Changan Star Truck, it can cover the said distance and give customers total peace of mind, knowing that they are covered wherever they may be located. Auto Asia will “Go the extra mile to make you smile."

With Auto Asia set to open dealerships in and around Luzon, Visayas, Mindanao, and the National Capital Region, anyone looking to buy a SsangYong or Changan vehicle can rest easy knowing that they can always count on service for their pride and joy. And it won’t cost an arm and a leg since all this is distance-based, meaning one only pays for the equivalent distance from the dealership. This is on top of the usual charges for Periodic Maintenance Service. This is even cheaper for SsangYong since it offers FREE 3-year service (parts, oil, and labor) for all its vehicles. There is a 5-year warranty only for SsangYong, while warranty for Changan differs between models—depending if it is a commercial or passenger vehicle.

Auto Asia Set to Make Its Mark in the Local Automotive Industry
Eng Hwa Tan, Dato Francis Lee, and Japheth Castillo

For more information about the SsangYong Rexton, you may check out SsangYong at Auto Asia Sta. Rosa, located along the National Road, Purok 3, Pulong Sta Cruz, Sta Rosa, Laguna. You may likewise contact us at Sales: 09178048838, Service: 09178065150 or send us an email at customer.care@baai.ph or follow us on Facebook via SsangYong Philippines and Auto Asia Sta. Rosa.

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