H&M launches sustainable fashion collection
Southeast Asian and local celebrities, industry trailblazers, influencers and members of the media attended the event which showcased a preview of the collection. The panel discussion put to light the topic, Dress for a sustainable fashion future – challenges, triumphs, and way forward, with regional personalities sharing their inputs on sustainable fashion including Piñatex Founder Dr. Carmen Hijosa and Fashion Revolution Country Coordinator for Singapore Laura Francois. Hijosa, a leathergoods expert who was consulting on the Philippines leather export industry in the 1990s, was exposed to the environmental impact of mass leather production and chemical tanning, which led to her drive to research a sustainable alternative. Inspired by the abundance of natural resources, including the use of plant fiber in traditional weaving such as the delicate Barong Tagalog garments, Hijosa sought to create a new, non-woven textile that could be commercially produced, provide positive social and economic impact and maintain a low environmental footprint throughout its life cycle. Thus the birth of Piñatex.
Moreover, the new H&M Conscious Exclusive Spring 2019 collection introduces three new innovative sustainable materials for this season: Piñatex®, a natural leather alternative made from cellulose fibers extracted from pineapple leaves; BLOOM™ Foam, a plant-based flexible foam using algae biomass; and Orange Fiber®, sustainable silk-like fabrics made from citrus juice by-products. Piñatex®, according to Hijosa is 100% harvested in the Philippines.
Launching on April 11th, the Conscious Exclusive collection will be available in H&M Greenbelt 4, while the more affordable Conscious Spring collection in select stores in the Philippines and online at hm.com.