White Walker by Johnnie Walker, a limited edition blend inspired by the chill-inducing characters of the hit TV show Game of Thrones, leads the celebration as excitement build for the 8th and final season of the show. Kicking off the festivities last March 28, Johnnie Walker created a massive White Walker pop-up in Whitespace Manila and took some of the country’s biggest fans on an immersive journey to the Frozen North. Following the epic event, White Walker by Johnnie Walker will march to Poblacion, Makati for a series of pre-season events, as well as season 8 viewing parties for fans to enjoy.
White Walker by Johnnie Walker
Created by Johnnie Walker in collaboration with HBO and Game of Thrones, White Walker by Johnnie Walker is a limited edition whisky inspired by the most enigmatic characters of the hit show – the White Walkers. From the bottle to the blend, White Walker by Johnnie Walker draws inspiration from the winters North of the Wall. Plus, utilizing temperature-sensitive ink technology, fans will be reminded that “Winter is Here” from an unexpected icy reveal on the bottle when frozen.
Created by whisky specialist George Harper alongside the small team of expert blenders at Johnnie Walker, this innovative whisky is best served directly from the freezer at 1.5 degrees, echoing the chilling presence of the White Walkers. It’s a great, easy-drinking whisky featuring notes of caramelized sugar and vanilla and fresh red berries with a touch of orchard fruit – creating a polished, sweet taste with a fruity twist.
“I am a huge fan of both Johnnie Walker and the show and this collaboration personally got me really excited - White Walker is definitely the perfect drink to enjoy as we all tune in to Season 8,” shares Nico Bolzico, Johnnie Walker Brand Ambassador. “Fans of the show should also watch out for the different events we have in store leading to the final season!”
Kicking-off the celebration
Last March 28, just a few weeks before the premiere of the first episode Game of Thrones Season 8, the #1 Scotch whisky brand transformed Whitespace Manila into a massive, immersive pop-up. Bringing together some of the country’s biggest fans, the event took guests on a journey through the different flavors of Johnnie Walker, leading to the final destination: to the north of the Wall.
The different areas put the spotlight on the flavors and textures of the different Johnnie Walker variants – the fire and zest of Red Label, the darkness and smoke of Black Label, the celebratory vibe and honey taste of Gold Label, and the richness and opulence of Blue Label. Shortly after, guests were sent into a halt before a colossal ice wall. The giant structure soon met a chilling collapse to reveal an ice bar: a shrine for White Walker by Johnnie Walker.
The event also brought together some of the show’s biggest fans in the country, namely Nico Bolzico, Tim Yap, Alodia Gosiengfiao, Sam YG, Patty Tiu, and Myrrh Lao To, to help bring to life the immersive journey to the Frozen North.
“We are culminating the Johnnie Flavor Festival, a month-long celebration of the many labels of Johnnie Walker, and White Walker by Johnnie Walker has become our final showcase,” shares Cesar Gangoso, Marketing Director of Diageo Philippines. “Game of Thrones has made such a mark in pop culture, and we are positive that White Walker by Johnnie Walker will give fans a taste of Frozen North.”
Soon, guests will get to immerse themselves in the same experience through the White Walker-themed Pob Takeover, and viewing parties and quiz nights at the Johnnie Walker House all throughout the season.