Stars add glitter to Franchise Asia Philippines 2019 International Conference

Three celebrities who have also gained success in the business world will be among the high-caliber panelists at Franchise Asia Philippines 2019 (FAPHL) International Conference slated March 27-28 at the SMX Convention Center - Manila.

Stars add glitter to Franchise Asia Philippines 2019 International Conference
Fred Moreno
To discuss the topic “Lights, Camera, Business: A Journey of Celebrity Entrepreneurs” are Enchong Dee, a franchisee of Peri-Peri Charcoal Chicken & Sauce Bar; Rissa Mananquil-Trillo, co-founder and chief brand officer of Happy Skin; and Bea Soriano-Dee, operations director of Sunnies Studios and Sunnies Face.

“The participation of celebrities in Franchise Asia Philippines has been a tradition as we strengthen our efforts to promote entrepreneurship via franchising,” said Mr. Fred Moreno, FAPHL 2019 Marketing and Promotions Chair. “This is also our way of luring more celebrities to franchising,” added Moreno, who is also CEO of Xcess Salon and son of the late German “Kuya Germs” Moreno. He considers celebrities part of what he calls the untapped markets, people who want to try but are afraid because it is outside their comfort zone.

“When I accepted the position of chairman, that is what I wanted to do, utilize my showbiz connection. I’m contacting celebrities to help in the promotions and do interviews,” he added. 

The conference is one of the four major components of the weeklong FAPHL 2019. It will feature 70 subject matter experts who will present or facilitate in 6 plenary sessions, 14 breakout sessions and 30 round table discussions. It will be attended by over 1,000 conference delegates coming from the franchising and other business sectors. Keynoting the conference are Trade and Industry Secretary Ramon Lopez and Tourism Secretary Bernadette Romulo-Puyat.

The international conference of Franchise Asia Philippines 2019 will have the theme Growing Businesses, Building Legacies to underscore the role of franchising not only in creating businesses but also in ensuring their longevity. FAPHL 2019 will also feature a 3-day international expo, which will feature 700+ franchise and other business opportunities. Aside from homegrown franchise brands, the expo will also showcase franchise brands from Australia, China, Indonesia, Japan, Korea, Malaysia, Singapore, Taiwan, US and others. The expo will also feature seminars and business matching activities.

The theme of the international expo is Be the Boss to highlight the role of franchising in realizing the entrepreneurial dreams of many Filipinos.

Opening the week-long event is the Certified Franchise Executive (CFE) Program on March 25 to 26, which is an internationally-recognized certification program for franchise professionals.

Stars add glitter to Franchise Asia Philippines 2019 International Conference
Bea Soriano
Franchise Asia Philippines 2019 is organized by the Philippine Franchise Association (PFA) and is co-presented by Bank of the Philippine Islands (BPI) and PLDT Enterprise. For details, interested parties may visit, or

Topics: Franchise Asia Philippines 2019 International Conference , “Lights , Camera , Business: A Journey of Celebrity Entrepreneurs” , Enchong Dee , Peri-Peri Charcoal Chicken & Sauce Bar
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