Tag Heuer showcases the latest boutique redesign
Unveils the first local friends of the brand
Valued media partners, Ayala Malls management, as well as guests from the Philippine Basketball Association graced the event. This is the first boutique in the Philippines to premiere the new global concept – a new look and feel for the iconic luxury brand. The new look portrays TAG Heuer’s aim to not only to keep the research and developments of the products but also expand the brand’s influence of the #DontCrackUnderPressure and avant-garde spirit to the younger generation.
The players’ achievements in their respective PBA careers greatly reflects the #DontCrackUnderPressure attitude and is one of the reasons why they fit perfectly with the TAG Heuer Brand.