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Cadbury Dairy Milk welcomes Lickables in PH

The Unidentified Joyful Object finally unveiled to the Philippine market. Bianca Grajo
By Patricia Marie Cabela

A new treat especially made for kids has finally landed in the Philippines.

Following the success of the Marvellous Creations, Cadbury recently unveiled their all-new product, the Cadbury Dairy Milk Lickables that will “help turn your kids’ ordinary moments into joyful experiences.”

In an exclusive event at The Mind Museum in Bonifacio Global City, Taguig, the Cadbury Dairy Milk Lickables was welcomed by guests, composed of parents and kids, in the most unique and stylish way, while being accompanied by dancing “astronauts”.

Afterwards, the kids present at the event were allowed to pick as much Lickables as they want and also got a chance to meet the famous Pokemon character, Pikachu.

Few days before the event, LJ Reyes’ son, Aki, spotted a mysterious sighting around Makati that seemed like a UFO. Reyes posted a photo of the said object on her Instagram page and gained various reactions and comments from the netizens.

At the launch, it was revealed that the post was about the arrival of the UJOs or Unidentified Joyful Objects, which are the new Cadbury Dairy Milk Lickables.

Reyes said that the new product is ”a good reward to kids when they do something good or when they get good grades.” 

First launched in India last year, Cadbury Dairy Milk Lickables allow children to delight in the delicious taste of Cadbury chocolate in a unique spoonable format inside the unique-spaceship-like packaging. But wait there’s more! This special treat also comes with a collectible Pokemon toy that will enable moms and dads to create more bonding moments with their kids.

According to Arlene Amante, the Brand Manager for Chocolates Category of Mondelez Philippines, the Cadbury Dairy Milk Lickables aims to reinforce Filipino values.

“Hindi siya your typical chocolate, we want to stand for joy, for enabling your families to really spend good times together and experience joy together,” she added.

As one of the leading chocolate brands in the world, Cadbury Dairy Milk now offers a new exciting treat for the growing market of parent-to-child treats. For just PHP 46.50 SRP, these little sweets with an out of this world goodness, could serve as rewards and motivation for kids for doing little things such as studying for their tests or helping out on household chores.

With Cadbury Dairy Milk Lickables, children will surely have the most joyful experiences and fun days ahead of them.

Topics: Cadbury Dairy Milk Lickables , The Mind Museum in Bonifacio Global City

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