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Ajinomoto explores PH flavors with Sarsaya Oyster Sauce

Marking another milestone by being the third leading brand of oyster sauce in the country, Ajinomoto on Thursday organized a food tour featuring Sarsaya oyster sauce.

Mr. Ige Ramos, an award-winning food writer and the event's food tour captain. Paola Navarette
Invited media personnel were treated to an exclusive #KaSARSAYAn Filipino food walking tour led by Ige Ramos, the president of the Culinary Historians of the Philippines. The tour discussed the history of Filipino cuisine and presented local street food and carinderia dishes complemented by Sarsaya oyster sauce.

Participants were able to sample chicken adobo, ginisang kangkong with tokwa, fishballs, squidballs, and traditional pancit habhab served on banana leaves.

At a press conference in Quezon City, Ajinomoto's Senior Brand Assistant Rhenz Villanueva said that Sarsaya oyster sauce has reached the third spot in the oyster sauce category within only one year of being in the market.

"Sarsaya oyster sauce was launched last October 2016 and from there, we ensured that it is available to all consumers that are buying in the store, grocery, or supermarket," he said.

Media guests were given the chance to try fishballs drizzled with Sarsaya Oyster Sauce. Paola Navarette
Concentrated from real oysters and specially formulated to suit Filipino taste, Villanueva shared that the consumer preference for Sarsaya is higher than the leading brand.

"According to our research, Sarsaya, compared to the leading brand, posted higher scores in terms of real oyster flavor, intensity of oyster flavor, balance of oyster and sautéed garlic and onions," he said.

When asked what his take on the success of Sarsaya being the third leading brand, he shared, "Siyempre po masayang-masaya ako. Nakaka-proud na sabihin na ang pagtitiwala ng Ajinomoto sa akin bilang endorser ng kanilang bagong produktong Sarsaya ay nagbunga ng maganda, at naging positibo ang pagtanggap ng mga mamimili rito."

To view Coco's new Sarsaya commercial and to stay updated with Ajinomoto's offers, like Ajinomoto on Facebook (facebook.com/CookmunitybyAjinomotoPH) and visit their website (www. Ajinomoto.com.ph).

Topics: Ajinomoto , Sarsaya oyster sauce , #KaSARSAYAn
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