The Gokongweis of Robinsons Retail Holdings Inc. plan to join the “community mall” bandwagon, by building two projects under the brand Robinsons Townsville this year.
RRHI president Robina Gokongwei-Pe said the concept for Robinsons Townville project is to bring the company’s retail brands closer to the consumers, as about 70 percent of the leasable space would be reserved to affiliates like Robinsons Supermarket, Mini-Stop, Southstar Drug Store, Handyman and True Value.
An average size of a Robinsons Townville would range from 5,000 square meters to one hectare. The community malls would be built in populated areas in the outskirts of Metro Manila.
The first location is Imus, Cavite while a second mall will open in Fairview Quezon City before the end of the year, according to the company.
The company set a conservative expansion plan for the community mall projects, with a target of building two community malls a year. Robinsons said constructions could increase to three or four community malls a year, depending on demand.
This is considered conservative, compared to DoubleDragon Properties Inc.’s goal of building 25 community malls a year.