Continuing their campaign “Get your Child into Sports,” Milo Philippines encourages parents to persuade and support their children to join and be a part of their 2019 Milo Summer Sports Clinics during the program’s launching at Kidzania.
“Getting children involved in sports would be a more enjoyable and productive way to healthy living,” said Business Unit Manager of Milo Philippines, Willy De Ocampo.
The program started in 1983 with only three sports, consisting of basketball, swimming, and lawn tennis and less than 2,000 participants.
As years passed by, Milo expanded its Summer Sports Clinics Program by adding more sports so children will have many options to choose from, offering badminton, basketball, chess, fencing, football, futsal, golf, gymnastics, karatedo, lawn tennis, parkour, swimming, table tennis, taekwondo, touch rugby, and volleyball.
Now on its 36th year, Milo included arnis, ultimate Frisbee, and wushu in its program because these sports were “gaining popularity,” as explained by Milo Sports Executive Luigi Pumaren.
Milo aims to engage children into sports and mold them to become better version of themselves by guiding them with important character values like discipline, confidence, and teamwork to build champions in the future.
The sport programs have produced popular names in the sports industry, such as Best Center graduate Chris Tiu, Southeast Asian Games Medalist for Taekwondo Japoy Lizardo, and Southeast Asian Games gold medalist for Gymnastics Kaitlyn De Guzman.
To date, there are 700 venues nationwide for the summer clinics that have 30,000 children participants. Milo, together with the Department of Education encourages the parents to enroll their kids in the sports programs to open their minds and hearts in these kinds of activities.
DepEd Undersecretary Atty. Tonisito Umali, who graced the launch, said the agency supports the programs of Milo, saying that children nowadays don’t have much interest in sports and are instead entertained by modern technology.
Contributing to this was the lack of safe play spaces to play and the fear of trying--barriers that hinder children from engaging themselves into sports
Based on the record, there are 3 million grades 11 and 12 enrolled in Senior High School both in public and private schools. Unfortunately, students enrolled in sports are less than one-half of one percent of their total population, according to Umali.
The Milo Summer Sports Clinics 2019 will start in late March.
This program is endorsed by the Department of Education, Philippine Olympic Committee, Philippine Sportswriters Association and is in partnership with Chris Sports, SKLZ, and Rain or Shine.
For more information, visit Milo Philippines website: http://www.milo.com.ph
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