Anvil recognizes Allianz PNB Life’s dare to be fit campaign

Allianz PNB Life has received honors at the recent 54th Anvil Awards ceremony, winning a Silver Anvil for its Dare To Be Fit employee engagement program and another Silver Anvil for its 2017 annual report.

Anvil recognizes Allianz PNB Life’s dare to be fit campaign
Allianz PNB Life executives and representatives receive the Anvil Silver Award for their 2017 Annual Report titled “Dare to Dream Big“ during the awarding ceremonies held recently at the Marriott Hotel in Pasay City. (Second from left) Efren Caringal, chief finance officer; Ronnie Mirandilla, product officer; Rei Abrazaldo, brand communications and digital director; Gae Martinez, chief marketing officer; Connie Roldan, chief human resource officer; Charm Dacanay, executive assistant to the president; Alexander Grenz, chief operating officer; and Chris Cabognason, chief distribution officer. Andy Saracho, the 2018 Anvil Awards chairman and incoming Public Relations Society of the Philippines chairman handed the award.
The Public Relations Society of the Philippines, which hands out the awards annually, cited the Allianz PNB Life’s Dare To Be Fit campaign “for encouraging employees to participate in different activities that promote sports and a healthy lifestyle.”

Dare To Be Fit is a company-wide fitness and wellness program, which is aimed at encouraging employee participation to keep fit. Under the mechanics of the program, employees were divided into five groups that competed in two categories: athletic and non-athletic events. Athletic events led to the selection of the best athletes, while efforts in non-athletic events promoted team spirit and enhanced individual competitiveness of participants. 

“The program utilized social media, a step tracker app and a closely guarded manual tally using Excel. To keep the integrity of the points system, we gently reminded employees of our high-trust environment. Most of all, it was a fun activity where almost every employee had participated. It sparked the competitive spirit of the organization,“ said the head of the program Amor Datinguinoo, who is also the chief legal officer of Allianz PNB Life. 

The culminating activity of the program was an obstacle course race held during the company’s summer outing. The program became so successful it launched a second run and employed a full digital facility to further ensure the integrity of the competition.

The PRSP also lauded Allianz PNB Life’s 2017 annual report for “focusing on our right to dream big for ourselves and our country.” It also cited the company for highlighting “how one shouldn’t give up on his dreams.”

The annual report cover showed a dramatic photo of two young Filipino football players carrying the Philippine flag. The two were athletes the company sent to join a global football camp in Germany under the mentorship of FC Bayern Munich coaches. 

Now on its fifth decade, the Anvil Awards honors excellence in public relations. It is given to companies that have public relations programs and tools that meet the standards and excelled in their respective categories.

Topics: Allianz PNB Life , 54th Anvil Awards , Dare To Be Fit , Amor Datinguinoo
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