STR8 Brand, the famous Fragrance & Toiletries line for young men and iface Inc., an established distributor of some of the fastest growing brands in the beauty and wellness industry, announced their long-term partnership for the first time launch of the STR8 brand in the Philippine market.
The brand will be exclusively available at Watsons Retail Chain and The SM Stores.
STR8 is a popular men’s fragrance line presenting high brand awareness and leading market shares in Central-eastern & South-eastern Europe.
The Brand urges young men to “Go for Great." To get out there and without any fear or hesitation aim high and “go and get” what they really want in life, in order to experience the great feeling of success, just like their hero, Giannis Antetokounmpo, the brand’s Global ambassador of the Milwaukee Bucks in the National Basketball Association.
Starting his journey as an amateur player within Greece, Antetokounmpo dared to go after his dream working his way up, marking continuous successes in the US and blossomed into an all-around basketball superstar of the NBA, breaking one record after another. His passion, commitment, hard work, and integrity are the virtues that helped him grow into one of the best NBA players.
STR8 and Giannis are a perfect match as they stand for the same values.
STR8 belongs to Sarantis Group portfolio of own brands. The Group is one of the leading fast moving consumer goods company in Europe and has a very strong international presence, operating subsidiaries in 12 European countries through an extensive distribution network and exporting to more than 40 countries worldwide.