WITH the success of its inaugural run last year, The Music Run by Philam Vitality is back as Asia’s most exciting 5k event is about to get even louder this time around.
The ultimate running and music festival drew nearly 10 thousand runners last year at the Philippine Arena, but organizers expect a larger crowd to flock McKinley West in Taguig City on Dec. 3 as everyone’s favorite hits will be playing all throughout the event.
Martin Capstick (below), co-founder and CEO of Exceed sports and Entertainment at the launch
TMR by Philam Vitality partnered with music streaming service Spotify as participants will run to the beat of 120 concert-quality speakers across the venue and add to that the much-awaited after party.
“We are so pumped-up to be back here in the Philippines,” said Martin Capstick, co-founder and CEO of Exceed sports and Entertainment who is organizing the run.
“We had so much fun last year and the feedback we got from the Filipino runners were so wonderful so we are very excited to come back,” he added during the event’s media launch at Revel at the Palace in BGC.
The five-kilometer run will include five music-themed zones playing rock. pop, old school, hip hop, and dance—and all of the songs, will be chosen by the runners themselves.
Using the live Spotify Music Voting App on www.themusicrun.com.ph. participants can vote up to five songs per playlist everyday to build the official soundtrack for each zone.
Runners can also enjoy every song they vote for in the build up to the event as every music zone is 1km each, and organizers assure that there will be music from pre-run to the after-party.
The event kicked off with a performance from up-and-coming local alternative band Sud, while the after-run music festival will feature Australian radio house DJ Sam Withers.
“This is the second time that Philam Life is partnering with The Music Run,” said Deputy head of Philam Vitality Kats Cajucom. “We want to send a strong message that being healthy can also be fun and engaging.”
Launched in 2014, TMR is “more likely a party than a run” and that it puts music at the heart of everything, that’s why the event continues to expand and attract a growing number of followers.
“The Music run has really taken off, so that’s why it was voted as the best event in its class in all of Asia. It just continues to rise and grow,” explained Capstick referring to the award TMR garnered in Singapore.
TMR and Philam Vitality realized the importance of living an active lifestyle and through these kind of events, Filipinos can enjoy being healthy.
“Exercise has become more and more important to people, but some people still think that it’s gonna hurt or it’s gonna be painful. That’s where music run comes in, because it’s all about fu,” added Capstick.
And for Philam Life, Cajucom says they are “taking active steps to positively transform the lives of Filipinos by helping them live longer, healthier, and better lives.”
“We at The Music Run, we use music as a gateway to a healthy lifestyle,” stressed Capstick. “Literally, running never sounded this good.”
Music Runners can select from two event packs–the Standard Pack for P850 and the Rock Star Pack for P1,400. The Standard Pack comes with a T-Shirt, bag, beat band, sticker, and temporary tattoo, while the Rock Star Pack, apart from the freebies indicated, will also have a towel, water bottle, and a cap.
Children less than five years old can join the run free of charge. Registrants can collect their event packs at Glorietta 5 in Makati from Nov. 26 to 28.