THE Philippine Racing Commission recently held a charity race for the University of the Philippines College of Veterinary Medicine as assistance for the development of a modern equine surgery facility at the college.
UPCVM Dean Ed Torres visited the Philracom office to receive a check of around P220,000 to help finance a modern equine surgery room, which will be for the use of students and faculty as well as shared with horseowners as needed.
A memorandum of understanding to be inked by the two parties heralds “an agreement of cooperation with [UP],” said Philracom Executive Director Andrew Rovie Buencamino, himself a veterinarian.
This agreement is a pledge on the college’s part, he said, “to give support to the horseracing industry by means of a shared common vision of improving the training and skills of equine vet practitioners,” who will be able to “learn new knowledge and experience from farm and field operations to help boost equine medicine and breeding.”
Buencamino is also in talks with Dean Torres “on the possibility of the industry to sponsor scholarships for students who will eventually be honed to specialize in equine medicine.”
“The Philracom realized,” Buencamino added, “that there is a need to boost interest in vet students to go into equine practice.”
In turn, UPCVM will support Philracom’s equine drug testing, breeding, and quarantine programs.
This is a very significant development because I have always advocated the partnership of government and private sector with the academe with regards to knowledge and best-practices sharing.
Both worlds benefit—the academe gets to study and immerse in reality and practice, while outside institutions gain the knowledge and expertise they otherwise lack or cannot access.
In addition, synergy between government institutions strengthens all involved and leads to better delivery of services to the public.
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Now, I hope the industry will also realize the importance of communication, which has often been dismissed as inconsequential.
There is never a time when communication is not necessary in the field of human endeavor—it’s what drives and guides activity, it is not a by-product of it.
Organizations often relegate the communication aspect of their business to the back burner, and wonder why they are not realizing their industry’s potential.
Well, duh—communication is the means by which products and services are presented to the public, and by which the public is engaged and involved with the company.
Perhaps there will also be scholarships for mass communication students later on. God knows the industry needs creative—writers, especially.
This is not an area where one can say, “Puede na ‘yan.” There lies mediocrity and a waste of the industry’s potential to grow.
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