Media giant ABS-CBN is still the most watched TV network nationwide that delivered top news stories and compelling, values-laden programs last May, registering an average audience share of 44 percent versus GMA’s 31 percent, according to data from Kantar Media.
The Kapamilya network’s leadership in ratings is evident in its programs that have consistently topped the list of most watched shows nationwide, with FPJ’s Ang Probinsyano (37 percent) keeping its claim as the number one program that Filipinos watch. Angel Locsin’s action-packed The General’s Daughter (31.2 percent) followed closely on the second spot.
Search for the Idol Philippines (28.8 percent) kept its throne as the top-of-mind weekend show nationwide, followed by ABS-CBN’s flagship newscast TV Patrol that brought relevant news last month for its Halalan 2019 coverage.
Completing the top 10 are Maalaala Mo Kaya (25.6 percent), Kadenang Ginto (25.3 percent), Hiwaga ng Kambat (23.1 percent), and Home Sweetie Home: Extra Sweet (22.7 percent).
Meanwhile, ABS-CBN also conquered all time blocks in May, particularly in primetime where it recorded an average audience share of 47 percent, compared to GMA’s 33 percent. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments in to reach more consumers effectively.
The Kapamilya network also successfully ruled the morning block (6:00 a.m. to 12:00 noon) with an average audience share of 34 percent, versus GMA’s 30 percent; the noontime block (12:00 noon to 3:00 p.m.) with 43 percent, beating GMA’s 31 percent; and the afternoon block (3:00 p.m. to 6:00 p.m.)with a whopping 50 percent or 20 points higher than GMA’s 30 percent.
Likewise, ABS-CBN also reigned supreme in urban and rural areas, as it earned 42 percent versus GMA’s 24 percent in Metro Manila; 36 percent versus GMA’s 31 percent in Mega Manila; 39 percent over GMA’s 34 percent in Total Luzon; 53 percent versus GMA’s 25 percent in Total Visayas; and 51 percent versus GMA’s 28 percent in Total Mindanao.
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100 percent of the total Philippine TV viewing population.