After 11 years and 22 Marvel movies, Avengers: Endgame marks the end of an era. Since its release, fans all around the world have been turning to Twitter to talk about #AvengersEndgame.
In addition to setting records at the box office, Avengers: Endgame also became the most-Tweeted about movie ever on Twitter with more than 50 million Tweets since the start of the year, of which nearly half came during the past week. Fans show their love for the Avengers and the impact the movie has on pop culture around the world.
While #Thanos was most discussed as the big baddie in the movie, the big surprise is #Thor beating out #IronMan – must have been something to do with his “new” look in Avengers: Endgame.
It’s clear that the Americans and Brazilians share a passion for talking about the Avengers on Twitter, while the movie was wildly Tweeted-about in the Asia Pacific as 5 of the top 10 markets come from that region. The Philippines ranked third among the top countries that tweeted about the blockbuster movie. It was followed by Thailand, Malaysia, Japan, and the UK.
Avengers: Endgame concludes the Marvel Cinematic Universe’ Infinity Saga storyline, and the Marvel fandom have been flocking to Twitter to express their love and appreciation with the #ThankYouAvengers hashtag.
Meanwhile, the cast and directors of the movie mounted a #DontSpoilTheEndgame campaign urging all fans to give one another a chance to have the same emotional experience when watching the move for the first time. The hashtag #DontSpoilTheEndgame has since trended globally, with fans (mostly) abiding by the rules and keeping their silence. Dedicated fans who have yet to catch the movie have gone to great lengths to remind others to stay spoiler-free.