ABS-CBN remained unbeatable as the most watched network in March as nine Kapamilya shows continue to entertain and empower viewers, leading it to record an average audience share of 47 percent, or 17 points higher compared to GMA’s 30 percent, according to data from Kantar Media.
Still leading the list of most watched programs is FPJ’s Ang Probinsyano (42.4 percent), which remains undisputed as the top program nationwide with its adrenaline-pumped action in March. It is followed by The General’s Daughter (32.3 percent), which has triumphed over a new rival program with almost double the viewership.
Talent show World of Dance Philippines (31.5 percent) is the leading weekend program as it consistently topped weekend programming last month, while TV Patrol (30.9 percent) stayed as the Filipinos’ newscast of choice for relevant news and information.
Maalaala Mo Kaya (28.7 percent) kept viewers in March inspired, while Halik (24.5 percent) had viewers’ hooked on the fierce confrontations of its lead characters.
Also part of the top ten list are the magazine show Rated K Handa Na Ba Kayo? (22.2), the values-laden series Wansapanataym (21.9 percent), and the relevant sit-com Home Sweetie Home Walang Kapares (21.6 percent).
Meanwhile, the Kapamilya network kept its lead nationwide, particularly in Metro Manila where it hit an average audience share of 44 percent versus GMA’s 24 percent, and in Mega Manila where it got an average audience share of 38 percent, compared to GMA’s 30 percent. ABS-CBN also topped in Total Luzon where it registered 41 percent, beating GMA’s 33 percent; in Total Visayas where it scored 57 percent, compared to GMA’s 23 percent; and in Total Mindanao where it garnered 56 percent versus GMA’s 25 percent.
ABS-CBN also won across all time blocks, particularly in the primetime block (6:00 p.m. to 12:00 mn) where it garnered an average audience share of 50 percent, or 20 points higher than GMA’s 30 percent. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments in to reach more consumers effectively.
Likewise, the Kapamilya network also reigned supreme in the morning block (6:00 a.m. to 12:00 mn), where it registered 38 percent, compared to GMA’s 28 percent; in the noontime block (12:00 nn top 3:00 p.m.), where it hit 48 percent versus GMA’s 29 percent; and in the afternoon block (3:00 p.m. to 6:00 p.m.) with 49 percent, beating GMA’s 30 percent.
Global audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100 percent of the total Philippine TV viewing population.
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