In the wake of its first two viral videos Adulting and Tipidity, leading sardines brand MEGA, treads lightly into 2019 with First Day, its third short film under its #MegaGandaAngBuhay trilogy.
The short film tells the story of Joseph, an idealistic, fresh-out-of-college young man from Cebu (played by Jindric Macapagal) who is caught in an awkward situation on his first day at work in a Makati office.
What could go wrong—or right—on Day One?
“First Day reveals the answer in an unexpected and heartwarming manner, delivering a mega dose of ‘kilig’ on a hugely relatable slice of life,” says film director and public relations specialist Chris Cahilig.
As shown in its first two short films, the MEGA Sardines’ #MegaGandaAngBuhay campaign, Cahilig points out, reinforces timeless Filipino themes and values. While Tipidity brought humor and Adulting delivered drama, First Day, the third and last film in the trilogy, offers lighthearted moments and wraps up with a plot twist that the audience won’t see coming.
“Whether at work or at home, there’s very little doubt that intriguing conversations—and relationships—can be sparked by delectable comfort food,” Cahilig hints at what’s coming.
However one looks at it, First Day fits right into the #MegaGandaAngBuhay campaign by depicting how MEGASardines, as a staple viand, has fortuitously figured in the unforgettable “firsts” of its Filipino patrons.
The short film was made possible by Tiu Lim Foundation (executive producer), Rommel Sales (cinematography), Yuji Gonzales (screenplay), Jegs Morales (offline editor), Kenneth Amparo (online editor), Melai Entuna (line producer), Clark Lopez (assistant director), Kat Salinas (sound design), Richard Gonzales (scoring), Det Moldera (accounts manager), Yani Bautista (production manager), and Johanna Evangelista (production coordinator).
First Day can be viewed on MEGA’s official Facebook page www.facebook.com/officialmegasardines and YouTube channel (Mega Global).
Meanwhile, Tipidity and Adulting have garnered, to date, almost 3 million views on YouTube alone. Both short films can also be viewed on MEGA Sardines’ official Facebook page.
For more information about MEGA Sardines and its #MegaGandaAngBuhay campaign, visit www.megaglobal.com.ph or www.facebook.com/officialmegasardines.
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