Barely two months into the year, media giant ABS-CBN seems to have opened 2019 on a high note with its 15-point lead in nationwide audience share for the month of January.
In a data released by Kantar Media viewers nationwide tuned in to the media company’s news and entertainment shows, making the network hit an average audience share of 45 percent in January compared to GMA’s 30 percent score.
A quick research says that multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100 percent of the total Philippine TV viewing population.
ABS-CBN led in Mega Manila where it scored 37 percent, beating GMA’s 28 percent and in Metro Manila, where it registered an average audience share of 44 percent against GMA’s 23 percent. ABS-CBN likewise led in Total Luzon, where it garnered 40 percent versus GMA’s 32 percent, in Total Visayas with 54 percent, or 29 points higher than GMA’s 25 percent, and in Total Mindanao with 55 percent, while GMA only scored 26 percent.
ABS-CBN programs ruled the top 10 list of most-watched programs in January with FPJ’s Ang Probinsyano (39.1 percent) on top.
Also part of the top 10 are the Kapamilya network’s newest shows, Angel Locsin’s The General’s Daughter (32.8 percent) and the new reality talent show, World of Dance Philippines (30.8 percent) followed by ABS-CBN’s flagship news program TV Patrol (30.2 percent). JoshLia’s Ngayon at Kailanman (28.7 percent) ended its run strongly, while Maalaala Mo Kaya (24.3 percent) continued to rule its timeslot every Saturday. Halik (23.2 percent) sustained its high viewership, while the comeback of Minute to Win It: Last Man Standing (22.6 percent) earned its place in the top 10. Completing the list is the values-laden program Wansapanataym (22.4 percent).
Meanwhile, ABS-CBN won across all time blocks, particularly in primetime where it earned an average audience share of 50 percent, or 21 points higher than GMA’s 29 percent. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments to reach more consumers effectively.
The Kapamilya network was also successful in conquering the morning block (6:00 a.m. to 12:00 nn) with an average audience share of 37 percent, compared to GMA’s 27 percent; in the noontime block (12:00 nn to 3:00 p.m.) with 42 percent, versus GMA’s 31 percent; and in the afternoon block (3:00 p.m. to 6:00 p.m.) with 44 percent, beating GMA’s 33 percent.
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