ABS-CBN still most watched network in October
The Kapamilya network remained as the network of choice for most Filipinos who continued to watch its quality news and values-oriented programs, as it recorded an average audience share of 46 percent nationwide including both urban and rural homes in October versus GMA’s 33 percent, according to data from Kantar Media.
ABS-CBN outshined its rival network in every part of the country, particularly in Mega Manila where it registered an audience share of 36 percent, beating GMA’s 34 percent in Metro Manila where it scored an average audience share of 41 percent compared to GMA’s 27 percent, in Total Luzon where it recorded an average audience share of 43 percent versus GMA’s 34 percent, in Total Vizayas as it hit 53 percent, beating GMA’s 28 percent, and in Total Mindanao as it registered 50 percent, while GMA only got 33 percent.
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100 perecent of the total Philippine TV viewing population.
FPJ’s Ang Probinsyano is still the most watched program in the country as it hit a monthly average national TV rating of 39.9 percent. Cardo’s (Coco Martin) mission gets even tougher now that his enemies have joined forces to put him down, gripping more and more viewers every night.
TV Patrol (34.4 percent), on the other hand, brought relevant news stories and public service to Filipinos nationwide and is still the most preferred newscast in the country, while its rival program 24 Oras only managed to record 20.8 percent.
La Luna Sangre (33 percent) also brought excitement to viewers after Angel Locsin’s character Jacintha Magsaysay was revealed as a vampire with a mission to defeat the Supremo.
The talented kids with heartfelt stories of Little Big Shots (31.3 percent) also continued to mesmerize viewers every Saturday and Sunday night.
Meanwhile, Ivy Aguas’ death and Lily Cruz’s (Maja Salvador) resurgence in Wildflower (28.9 percent) bolstered the show’s ratings and became a huge trending topic online last month.
Viewers were also treated to values-oriented stories and whimsical tales in Wansapanataym (27.5 percent) and the true-to-life and inspirational stories in MMK (27.1 percent).
Kapamilya comedy shows Home Sweetie Home (27.1 percent), and Goin’ Bulilit (24 percent) also brought fun and entertainment to families nationwide.
Meanwhile, the Kapamilya network also performed well across all time blocks, particularly in the primetime block (6 p.m. to 12mn) where it recorded an average audience share of 50 percent, or a 21-point lead over GMA’s 31 percent. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
ABS-CBN also enjoyed high national TV ratings in the morning block (6 a.m. to 12 nn) with an average audience share of 39 percent versus GMA’s 32 percent, in the noontime block (12 nn to 3 p.m.) with an average of audience share of 47 percent, compared to GMA’s 33 percent, and in the afternoon block (3-6 p.m.) where it recorded 42 percent versus GMA’s 39 percent.