Broadcast leader GMA Network has steadily improved its nationwide TV ratings lead over ABS-CBN since the last quarter of 2016, based on data from Nielsen TV Audience Measurement.
GMA wrapped up April with 43.3 percent total-day-people-audience share in nationwide ratings (NUTAM), up by an impressive 8.2 points over ABS-CBN’s 35.1 percent. GMA’s margin over ABS-CBN has grown since the last quarter of 2016 and during the first quarter of 2017, where GMA led by 5.1 points and 6.2 points, respectively.
Similarly for April, Kapuso progams led across all day parts in NUTAM and in Urban Luzon, which accounts for 77 percent of the total urban TV household population in the country. The primetime telefantasya Encantadia remained no.1 in the list of top-rating programs, followed by Kapuso Mo, Jessica Soho, Destined to be Yours, Magpakailanman, Pepito Manaloto, 24 Oras, Daig Kayo ng Lola Ko, Meant To Be, and Hay Bahay.
Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to another ratings data provider, Kantar Media. With approximately 900 more homes surveyed in Total Urban and Rural Philippines compared to Kantar, Nielsen data is statistically considered more representative of the total TV population.
In 2016, Nielsen TV Audience Measurement, the leading ratings service provider, increased its client pool to a total of 36 clients/subscribers which now include 12 local TV networks, five regional clients, two blocktimers, and 17 media agencies.
GMA subscribes to Nielsen along with other local networks–TV5, Aksyon TV, CNN Philippines, Net 25, Solar Entertainment Corporation, Viva Communications Inc.—among others; regional network Fox Networks Group; blocktimers CBN Asia and TAPE Inc.; and major advertising and media agencies, like Ebiquity-Faulkner, Dentsu Aegis Network (Carat, Mediaforce Vizeum, Dentsu), GroupM (Mediacom, Mindshare, MEC and Maxus), Omnicom Media Group (OMD, PHD and M2M), Zenith Optimedia, and Starcom Mediavest.