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Saturday, April 20, 2024

TV5 is now just 5

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If you happen to watch Channel 5, you must have noticed something different on the TV channel.

An evolution that will change the entertainment landscape for Filipinos is happening now.

The network, known before as TV5, is now called 5. A simple change, it seems, but one opening bigger and better possibilities for the network and its audience; possibilities that go beyond TV.

TV5’s audience has always been the easygoing social connector. These are the people who are not just passive viewers but productive participants in relevant conversations. The need to be fully informed and see the full picture has led them to go beyond traditional sources of information. They have embraced the emergence of multiple platforms, which they use to increase their knowledge, better themselves and build stronger, more meaningful connections.

This is where 5 comes in. As it seamlessly connects the different platforms that the audience taps into, it also connects people with meaningful content that bonds them. Whether it’s the love for sports, the love for country or love to be in the know, 5 will empower its audience to amplify their connections.

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The power of 5 lies in its five synergistic pillars – ESPN5, News5, On5, D5 Studio, and Studio5. Driven by the Filipinos’ different passion points, each platform is a venue for interaction among like-minded individuals.

News5 News Chief Luchi Cruz-Valdez
 

ESPN5 is the leader in sports and the home of major sports events from PBA to PSL to NCAA. It also features international sports like FIBA and NFL; and even iconic multi-sports events like the Olympics, Asian Games and SEA Games. With on-demand content being more prevalent, a game is an event best enjoyed live and ESPN5 will allow its viewers all over the country to experience these moments.

Beyond the live games, the world-famous Sports Center will deliver more than game play-by-plays but also in-depth stories behind the teams and the players, bridging their world with their Filipino fans. To top it all, ESPN5.com, the #1 sports website in the Philippines, will continue to be the trusted source of the most comprehensive sports news in the country.

News5, led by its fearless News Chief, Luchi Cruz-Valdez, will also continue living up to its promise of Higit Sa Balita, Aksyon. It takes its role of giving accurate information very seriously but has transcended this role by also delivering real conversations, and real experiences. This is what the audience will get from Aksyon and News5.com.ph, the country’s first 24-hour video and audio news platform, as well as its ally on the road, Radyo5 and Taxi Squad. 

One thing that sets News5 apart from others is its strong public service arm. It has in fact become the go-to of Filipinos for finding resolutions to their problems, whether big or small. “Mr. Action Man” Raffy Tulfo and his programs, Itimbre Mo Kay Tulfo in Aksyon sa Tanghali and Wanted sa Radyo on Radyo5, connects people with the support they need to overcome life’s challenges.

Helping those in need is also the thrust of Alagang Kapatid Foundation, which has been at the forefront of relief efforts every time a tragedy hits our country and affects fellow Flipinos.

On5 has connected Filipinos with what the rest of the world is watching by being the pioneer of localized international content. From Walking Dead to Arrow and many more, viewers enjoyed groundbreaking and popular US TV series and movies in Tagalized format.

D5 Studio is made for today’s millennial with fun, young and globally appealing content that tells the stories of the Filipino youth. It’s perfect for those who want original series that range from comedy to music to lifestyle. It will entertain, surprise and offer different perspectives for those looking for more than the usual.

Studio5 levels up the content creation game further by becoming the source of international-quality productions. From story idea to directing to special effects, the series in this platform will elevate the standards of Filipino entertainment. It’s debut project is Amo, directed by Cannes Best Director Brillante Mendoza.

As 5 moves forward to bigger and better possibilities, it endeavors not only to be in-the-know, but to be involved; not merely to be where the action is, but to take action; not simply to tell stories, but to see the story through; and not just to connect people, but to build communities.

* * *

Feel the ‘kilig’ with the extraordinary love story between a man, who is allergic to humans, and a woman pretending to be a robot in ABS-CBN newest Asianovela I am Not a Robot.

Starring award winning actor Yoo Seung-Ho and leading lady Chae Soo-Bin, the romantic comedy drama follows the life of Migo, a rich, handsome young man with a rare condition. Even science cannot find a way to cure his body’s allergic reactions when he makes any form of skin contact with humans. That is why he has lived his whole life in isolation, alone in his palace-like mansion.

Meanwhile, Jia’s life is the complete opposite of Migo’s. She takes on various jobs to make ends meet and to finally achieve her ultimate goal and that is to put up her own business.

One day, however, Jia gets a business proposal that will change her life—to pretend as Aji 3, a robot designed to become Migo’s companion. Due to unfortunate events, the real Aji 3 malfunctions and it is only Jia who can pretend to be like her because Aji 3 based her appearance on her by her ex-boyfriend, who is the head of the robotic team commissioned to work on the project.

I am Not a Robot airs after Hanggang Saan.

* * *

From a successful run in 2017, ABS-CBN Regional and The Filipino Channel’s (TFC) Kapamilya Fiesta World (KFW) now takes the entertainment fare to France with ABS-CBN’s prime stars kicking off the first leg of the year at Les Docks de Paris on 87 avenue des Magasins Generaux at the 93300 Aubervilliers in Paris, on March 31.

ABS-CBN’s regional and international arm’s annual celebration of the tradition that is the Filipino fiesta and brought all over Europe in key countries worldwide takes off in the City of Lights with no less than ultimate heartthrob Piolo Pascual,  Arci Muá¹…oz, Blood Sisters lead star Erich Gonzales, dance floor heartthrob Enchong Dee and dance floor empress Maja Salvador.

Entertainment par excellence is expected as Pascual is set to thrill the ladies with his crooner voice and suave moves.  Breaking through from film, television to the stage via Always Be My Maybe and Magpahanggang Wakas with her daring performances is Munoz who is set to bring the same passion on the KFW Paris stage.

Kapamilya Fiesta World regular Dee is bringing in his crowd-drawing dance sets.  Meantime, fresh from the successful run of Wildflower, Salvador is giving the audience a throwback to her memorable stint.

Filipinos in France and nearby countries can enjoy the incomparable entertainment for free.  

* * *

ABS-CBN remained to be the network of choice by most Filipinos and brought relevant lessons and news stories to more viewers in February as it recorded an average audience share of 46 percent, compared to its rival network GMA with only 33 percent, according to data from Kantar Media.

The Kapamilya network ruled both rural and urban homes last month, particularly in Metro Manila where it garnered 40 percent versus GMA’s 28 percent. It also led the ratings game in Total Luzon as it registered 42 percent, compared to GMA’s 35 percent; in Total Visayas where it hit 56 percent, while GMA only got 27 percent; and in Total Mindanao where it got 52 percent, beating GMA’s 31 percent.

Viewers continued to welcome FPJ’s Ang Probinsyano (41.2 percent) into their homes last month as it topped the list of most watched programs in February.

 

 The most watched Kapamilya programs in February led by the primetime drama 'FPJ's Ang Probinsyano.'

 

It is followed by Pilipinas Got Talent”(39.6 percebt), which showcased world-class talents of Pinoys weekly. MMK (33.9 percent) also captivated viewers with the inspiring story of its letter senders.

ABS-CBN’s flagship newscast TV Patrol (32.2 percent) brought relevant news stories to more viewers last month, while La Luna Sangre (31.7 percent) gripped viewers to its thrilling scenes as it approached its finale.

The magical tales of Wansapanataym (30.7 percent) also captured audiences nationwide with its valuable lessons. On the other hand, Wildflower’s (23.3 percent) wildest ending kept viewers on the edge of the seats.

Completing the list were ABS-CBN comedy show Home Sweetie Home (23.3 percent) Erich Gonzales’ comeback series The Blood Sisters (22.7 percent), and Korina Sanchez’s Rated K (22.6 percent).

Meanwhile, ABS-CBN also won across all time blocks, particularly in the primetime block (6 p.m. to 12 midnight) where it recorded an average audience share of 51 percent, compared to GMA’s 31 percent. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments in to reach more consumers effectively.

The Kapamilya network also ruled the morning block (6 a.m. to 12 noon) as it hit 39 percent, compared to GMA’s 32 percent; the noontime block (12 noon to 3 p.m.) as it scored 44 percent versus GMA’s 36 percent; and the afternoon block where it registered 42 percent, beating GMA’s 39 percent.

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