It seems 2017 is Liza Soberano’s year. She opened the year auspiciously with a blockbuster, My Ex And Whys, making her the industry’s current box-office darling.
Last year’s Dolce Amore on the Kapamilya network was a top rater. Her tandem with Enrique Gil, known in the industry as LizQuen, has eased into the network’s A-list of love teams that always gets a major project in its primetime block.
Soberano is also a certified effective product endorser. Watch television at any time of the day and you will see her face selling anything, from shampoo to food products.
Just recently she has been signed to pitch a line of writing instruments.
When Titus Pens launched the newest and most vivid edition of colored pencils and crayons in Trinoma, the humungous mall in Quezon City, it featured the appearance of Liza Soberano for a meet-and-greet session with her fans.
Titus Pens is the biggest oil gel technology brand in the country. It filled the past three years with vibrant and lively lines of art goodies molding creativity and shaping talent among budding Filipino artists.
Titus Pens Associate brand manager Franz Santiago was very positive that everyone would love the latest set of art kits.
“Titus Pens promises you that it will only produce innovative and one of a kind art supplies for the next generations”. And indeed, it has proven the promise to everyone by making enchanting art works using the new line of inks. Stirred audience showed their wave of approval when they reinvented their masterpieces with explosion of colors”, Santiago quoted.
Young aspirant artists showcased their inimitable talent in the all out art festival that featured different categories of artistry through calligraphy, poster making, mangga art and doodling at TriNoma Mall Activity Center. Titus Pens partnered with National Book Store in their new product extensions namely the Titus Crayons and Titus Colored Pencils that come in exciting and vivacious colors.
Young doodlers from various schools and universities competed for the best output at the Titus Pens Ink-redible Manila 2017 (National Doodling Day Edition). Participants didn’t missed the tips and tricks from the credible art masters who facilitated in different genres of the workshops of Ballpen Calligraphy, Doodling, Manga Art and Poster Making.
Autotelic, December Avenue and Moonstar88 music performances added sound in the art themed celebration, which lifted the mood of the entire jam packed event. Bags full of eyed Titus Pen products at the special pen buffet have been one of the most exciting parts of the fun filled day. Live wall art exhibitions were executed and stunned the mass. Art auctioned pieces were immediately sold for a cost in giving financial assistance to Helping Land being the chosen charity. Helping Land also displayed their support by creatively participating during a quick and fun session of doodling using Titus Pens’ products.
But it was Soberano’s appearance that sparked more excitement among the crowd. The young Kapamilya star seems to have awestruck everyone at the activity center.
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PTV 4, the government-run television station, joins the teleserye craze when it premiered The Legendary Doctor on Feb. 18.
The story of The Legendary Doctor is set in Joseon during the reign of King Seonjo, 50 years after the death of Jang Geum (reputedly the first female doctor in Joseon).
Hur Jun was the son of a devon (untouchable) mother. Due to his mother’s social position, he was also considered sangnom under Joseon law at the time, even though his father was from the ruling caste and held office as a local magistrate.
As a result, he faced much discrimination, which caused him to lose focus and direction, and eventually led him to participate in smuggling operations. At this time, Hur Jun became familiar with Da-hee, an upper class lady who was in exile. Her father was branded a traitor and died in exile. Hur Jun sympathized with her and and led all of her father’s funeral affairs. Not long after that, Hur Jun’s smuggling activities were discovered, and his life was saved by his erstwhile uncaring father, who also rescued his mother and Da-hee, and smuggled them out of their town. Hur Jun and Da-hee eventually got married and moved to Saneunr in Gyeongsang Province.
The Legendary Doctor is a Korean medical drama that airs every Saturday and Sunday brought to the country by Philippine-Korean Entertainment Inc or PKEI that also was responsible for Here Comes Mr. Oh, a comedy aired on the government station two years ago.
Dino Apolonio who is now the nework’s general manager and COO said under President Rodrigo Duterte and Presidential Communications Secretary Martin Andanar there’s a move to improve the signal of the network as they lead the industry’s shift to digital broadcasting in the next months.
The Korean drama series is just the beginning, he said, of the planned transformation of the network from simply being a government propaganda network to a full-blown public service television channel that offers not only informational and education programs but worthwhile entertainment shows as well.
The executives of PKEI said the company’s partnership with PTV4 means a lot to the company as it plans its next moves to provide content to the network, including a series that may be shot entirely or partly in the Philippines with both Korean and Filipino actors.
Apolonio expressed his optimism for the network in the next years, specifically during the term of President Rodrigo Duterte.