Twitter and Mnet Asian Music Awards (MAMA), one of the biggest music awards shows in Asia, joined hands to engage K-pop fans worldwide on Twitter.
This year, MAMA brought the star-studded event closer to fans around the world with four global activations on Twitter: the red carpet 360 and livestream; the #TwitterBlueRoom ‘Thank You stage’; the Star Countdown video series; and Worldwide Fans’ Choice voting.
Fans were able to join the #2019MAMA and #MAMARedcarpet conversations on Twitter with customized emojis using both hashtags.
From voting for their favourite K-pop artistes and bands to keeping updated on the live events, Twitter was the best place for global K-pop fans to participate in the 2019 MAMA event experience, find out what’s happening in real-time, and to talk about it with other K-pop fans.
Yesterday, Dec. 4, fans were able to watch the #MAMARedCarpet in real-time on Twitter and set up notifications via a special live page (https://twitter.com/i/events/1192190862660272129).
Enhancing the experience was Twitter’s Redcarpet 360, where fans from around the world got to join in on all the red carpet buzz and activities. The Redcarpet 360 offered up a 360-degree view of the star-studded event exclusively on Twitter, as K-pop artists and Korean celebrities took to the red carpet.
After their award win, artists and bands visited the ‘Thank you stage’ to share their excitement and thank their fans worldwide through the #TwitterBlueRoom.