It was a night loaded with entertainment and recognition as Tagline group of companies celebrated its 15th year in the advertising industry recently at the Fairmont Hotel, Makati.
Tagline has grown from a lone events management and activations agency into an Integrated Marketing Communications company, eventually branching out into digital marketing, fabrication, interior design, and lifestyle industries focusing on travel management and luxury retail business.
CEO Jovy Rabelas described the vision that has driven the company forward from its inception.
“From day one, it has been my sincere wish to see each and every member of the Tagline family realize the full potential of their talents and skills. To wield it to full effect at each and every project they take on.”
The event highlighted the global recognitions Tagline achieved this year which included a Gold Award at the 5th Asia-Pacific Stevie Awards held in Hong Kong, three wins at the 4th Stevie Awards for Great Employers held in New York, and another three awards at the PEER Awards for Excellence in London.
Before October ends, two more accolades will be presented to Tagline, a Silver and a Bronze Stevie® at the 15th International Business Awards to be presented in London.
TGC also cited plans for future company development, geared towards global growth. “Moving forward, I am personally committing myself to ensure that your talents and skills garner the merit they deserve on an international level,” says Rabelas.
The event also recognized employees who have shown excellence in their work performance over the past year in an initiative known as Project Aurum derived from the Latin term ‘Aurum’, meaning “gold.” This effort has been recognized as an overall category winner for People & Performance at the 2018 Peer Awards for Excellence.
“I would also like to impart that ‘Aurum’ is likewise defined as ‘glow’. So tonight, let us bask in the glow of the full fruition of your efforts,” Rabelas concluded.
The night ended with a party, a raffle and a personalized commemorative watch for the loyal employees.
Founded in 2003, the Tagline Group of Companies is a marketing communications group based in Manila comprising of various advertising agencies including Oncue Media, 5Seconds Advertising, Binary Digital Advertising, FabCreate, Hey! Communications, Push Events and Activations, Backbone Outsourced Solutions, Moodboard Manila, World Juanderer and Shopper’s Alley.
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